STB launches campaign to mark Chinese spring festivals |
Singapore Tourism Board (STB) has launched a month long marketing campaign to draw more Chinese visitors to Singapore during the Chinese New Year festivals.
The 'Chun Jie' campaign, which started on January 3 will continue till February 5, says a press release.
Chun Jie means spring festival and is a synonymous term for the lunar New Year in Chinese culture.
Chang Chee Pey, STB's director for sightseeing and attractions, said the Board traditionally markets three major Chinese New Year festivals separately.
Chinese New Year light-up and festivities in Chinatown, the Singapore River Hong Bao and the Chingay Parade are the key Chinese New Year events in Singapore.
Other events included in the campaign are the Esplanade's Huayi Festival, the Rainbow Rhapsody at the Chinese Gardens and the Flower Garden Fair at Albert Mall.