Vol. 4 Num 285 Wed. March 17, 2004  
Star City

Ad Club set for second festival on April 24

A day-long Dhaka Advertising Festival 2004 will be held at the Hotel Sheraton on April 24.

Advertising Club Dhaka is organising the show for the media professionals and it will give the general public an insight on how the art of advertisement is being developed in the country.

"Advertising festivals are arranged in many countries around the world. We had held our first show last year. This will be the second edition," said Sanaul Arefeen, convenor of Advertising Club Dhaka.

The organisers hope to establish a proper environment for the professionals of the advertising industry trough this festival. It is expected to act as a platform for exchanging ideas with the participation of production houses, photographers, publication houses and the professionals of the information industry, press and electronic media.

There will be print and outdoor exhibition of advertisements, display of television commercials, discussions and cultural programmes throughout the day at different stalls.

The Advertising Club will acknowledge the contribution of some of the leading personalities of this sector during the festival. To encourage young creative admakers, some selected works will be screened. The last date for entry at the festival is April 10. The categories include television, newspaper and magazine ads.

The entry ticket for visitors at the festival has been fixed at Tk. 20 per person. The fee for member participants is Tk. 500 and non-members Tk. 800. A stall can be rented at Tk. 30,000. Dinner table sponsor has to pay Tk. 20,000. A normal ad on the souvenir will cost Tk. 25,000.The last date of registration is 20 April.

The Advertisement Club Dhaka started its journey as a forum for media professionals in June 2002. Professionals related to the media industry can become members of the club. At present the club has 318 members.

"The club arranges training programmes for the media professionals so that they can compete in the international market," said Nazim Farhan Choudhury, a member of the club.

The organisers observed that foreign products and commercials dominate the local advertisement market. Foreign models are also used in local adverts ignoring Bangladeshi models.

They felt that the government should come up with a policy to save this sector from the clutches of foreign domination.

A file photo of last year's festival Courtesy: Ad club