Vol. 5 Num 1022 Tue. April 17, 2007  

djuice package of Grameenphone launches new logo

djuice, a youth lifestyle brand of Grameenphone, the largest mobile phone operator of the country, has introduced a new logo with attractive features.

The new logo represents a fresh look and feel, and loads of new features, services, call rates and much more, said Grameenphone officials at the launch of new logo at a press briefing in the city yesterday.

"It is two years since Grameenphone launched the djuice package targeting the youths and now we have changed the logo with attractive features," said Grameenphone Managing Director Erik Aas.

Deputy Director (commercial division) of Grameenphone Rubaba Dowla Matin said new logo reflects different segments of youth lifestyle including music, messaging and community.

She said every new djuice connection, costing Tk 150 with a free talk time worth Tk 50, now comes with 200 free SMS (djuice to djuice) for limited period.

Also from now on, djuice subscribers can talk to two F&F Grameenphone or djuice numbers (permanent feature) only at Tk 0.90 per minute, she added.

"Community pricing for more than two million djuice members has also become more attractive as every djuice to djuice call rate is now only Tk 1 per minute and djuice to djuice SMS cost is only Tk 0.50 per message," Rubaba said.

Moreover, she continued, along with the facility of 20 seconds pulse from the very first minute djuice subscribers can now call any number at Tk 0.80 per minute during off-peak hours (12am to 6am) while at Tk 1 per minute during peak hours (6am to 12am).

She said djuice subscribers can enjoy 20 percent bonus talk time during peak hours against their off-peak hours usage and the promotional offer will remain valid until the end of May.

With all these brand new and exciting features, djuice hopes to serve the youngsters better every moment of every day, Rubaba said.

Grameenphone Chief Marketing Officer Stein Naevdal was present on the occasion.

Grameenphone Managing Director Erik Aas, right, and Deputy Director (Commercial Division) Rubaba Dowla Matin, left, pose for photograph at the launch of new logo of djuice in the city yesterday. PHOTO: STAR