|Home | Issues | The Daily Star Home | Volume 1, Issue 12, Tuesday August 19, 2003|
Ah these... Ads!
"Oo la la la la Oolei O!! Oolalalala ei o!!" entered my boss humming the tune of the Kingfisher Ad. We were all laughs and giggles. One of my colleagues started to sing the melodious tune of the Bacardi Blast, just to let him know that we heard him, support him and are with him. We started to converse about the different advertisements we get to see nowadays. From drinks our discussion drifted on to food. The advertisements that directly target our tummy. Like the commercials of McDonalds, Mmmmmmm! Are they not absolutely mouth watering? It makes you wish that you could take the pleasure of all the Mc dishes in our country as well.
With the continuation of our conversation we exchanged our views and opinions on the commercials of today. Some opined that we are forced to see them in between our favourite serials and thrilling matches. A cricket fan was quite disgusted with the commercial breaks as he missed the first ball of almost all the overs because of them. Another one said she knew all the ads by heart especially when any tournament was going on.
Well, the topic was over and we went back to our work. But it left me pondering, do TV commercials really influence us and I started to think about the commercials we get to witness in our channels.
What is an advertisement? In literal terms, it means turning the attention of the target group towards oneself. Advertisements are meant to convince the consumers to buy the products. It is important to know the psychology of the consumers to increase the sales. Now I was thinking even harder. Majority of the commercials made in our country fail to fulfil even one of the points just mentioned. With all due respect to the ad makers of our country I have to admit that most of the ads they make are to put it simply PATHETIC! While surfing channels the other day, I happened to see some advertisements, which lacked decency and standard. Some were even quite hilarious!
My aim is not to rebuke the ads made in our country but to know the reason as to why they are in such an appalling state. I mean a lot of money and labour is being spent in making these , right? I also fail to understand the motive behind the presence of a girl in each and every ad, be it moisturizing cream, hair tonic, tooth paste, tea, cigarettes, or even men's after shave. I can live with the fact when there is a girl in the moisturizing cream advertisement but how on earth can I accept the concept of a girl going 'ga ga' over men with cigarettes in their hands or a girl drooling over a clean shaved man. Spare me will you! The attraction of the ad should be the product not the girl. And the sound system of the - I mean the thunderous voices informing you about the reduction in prices of products or the gift items they are offering are almost deafening. I call them the ear drum vibrators!
Where has all those Bengali creativeness and artistic power gone? We need innovations and imaginative ideas! Ad gurus wake up!
We Bangladeshis are a talented lot and I firmly believe we can improve ourselves a lot especially after seeing the charming ads with those cute jingles of RC Cola and Euro Cola.
By Syeda Shamin Mortada
Here are a few interesting yet helpful tips to change the way you look. These little tips will help when you are in a rush, and also save you from the little mistakes that we usually make regarding our clothing and make up kits.
By Wara Karim
taste of Asia
Soak saffron in warm milk and keep aside. Marinade meat pieces with yogurt, salt, turmeric powder and one tablespoon each of ginger and garlic pastes. Marinade for about four hours in a cool place.
Cook rice in salted boiling water along with whole garam masala till rice is almost cooked. Strain and keep the rice warm.
Heat ghee or oil in a thick-bottomed pan or pressure cooker. Add sliced onion and chopped green chillies. Cook till onion is light golden brown. Make sure to stir continuously.
Add remaining ginger and garlic pastes and mix well. Add marinated meat and cook on high flame for seven to eight minutes. Now, add coriander powder, cumin powder and red chilli powder. Mix thoroughly.
Stir in three cups of water, bring it to a boil, reduce heat and cook covered till meat pieces are almost cooked. Add chopped tomatoes, salt, one teaspoon garam masala powder and chopped fresh coriander leaves. Cook for fifteen minutes on medium heat, stirring occasionally.
In case you are cooking meat in the pressure cooker, add chopped tomatoes, salt, garam masala powder, two cups of water and chopped fresh coriander leaves after adding dry spices. Pressure cook till meat pieces are almost cooked. It normally takes two or three whistles to cook the meat.
Ensure that the cooked meat does not have too runny a gravy. If that is the case, cook on high flame to reduce water content.
Arrange half the quantity of cooked meat in an oven proof dish and spread half the quantity of cooked rice on top of the meat. Sprinkle a little garam masala powder, half amount each of ginger julienne, saffron dissolved in warm milk and mint leaves. Dot the rice with half the quantity of butter. Place a layer of remaining meat on top of the rice, followed by cooked rice and repeat the earlier process with the remaining quantities of ginger julienne, saffron milk, garm masala powder, mint leaves and butter.
Cover it with aluminium foil and cook in a pre-heated oven for fifteen to twenty minutes.
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