the style scooter…
Join us on this fashion trek
is a continuous process. What's new today turns old tomorrow. But
then again, sometimes a fashion trend comes back to where it began
from in a new form, in a new rubric.
Trendz has begun its journey with the concept of modern and trendy
clothes where one will find clothes in western formats as well as
a fusion of eastern and western styles making it look both ethnic
and chic. Products in this category include tees, blouses, tank tops,
long tops, skirts, trousers, kurtas, fitted tops and pants for the
girls. For the boys there are executive and casual shirts, kurtas,
fatuas, polo shirts, t-shirts, formal and casual trousers. This diverse
collection of clothing forms the Summer Collection of Trendz, where
the colours have been chosen from the various colours of summer flowers
Trendz has a unique
variety in formal and casual shirts. Special attention has been given
to the fabrics, the textures and the colours. Stitching and patterns
are of export quality. In most cases exported fabrics have been used,
colour and texture of which is very attractive. Along with it, there
is a special collection of formal and casual trousers too.
One of the main
attractions in the summer collection is denim with different types
of wash effects. Enzyme wash, sand brush, and heavy stone with enzyme
wash have been used in various forms on soft denim fabrics. The colours
include blue and black and the styles have been created suitable for
summer and with keeping the textures in mind. In some cases different
kind of modern stitching have been used.
To make the fashionable
young girls look even more fashionable and trendy this summer, Trendz
has a big collection of tops, short tops, tank tops, skirts etc. in
And for the girls,
tops in a shirt pattern and blouses in summer colours are a big attraction.
In this collection, not just imported cotton fabrics, locally produced
and cotton and taat fabrics have also been used. Apart from pattern-based
clothing, frills, pintacs, plit, zigzag, saddles stitch. And to add
values to the collection, kantha stitches, karchupi, machine embroidery
and sequence have been used in the clothings as well.
Their only outlet
is at Bashundhara City, Shop no 114-115, Level-2, Block-D, Panthapath,
started off as a flamboyant bookshop in a glitzy, off the main road
location in Gulshan, has now evolved into what Director Maher Murshed
refers to as " a lifestyle oriented department store."
continues its unabated expansion by opening its second branch in the
heart of Dhanmondi. With a wonderfully decorated interior that includes
a state of the art escalator amongst other things, Etcetera brings
all its clout to the residential hub of Dhaka city.
The first thing
that one notices after walking through the doors of the Dhanmondi
Branch is how much bigger it is than its Gulshan counterpart. This
is in keeping with its department store theme, explains customer care
expert Noushaba Hoq. The idea is to cater to all ranges of population
and making sure that everyone has at least one or two different things
that interest them. She goes on to explain that the most important
thing in shopping is not bargain rates but the comfort factor and
convenience. She is confident that Etcetera will soon have an avid
following in and around its new branch.
Dhanmondi branch is very nicely organized into two floors. The ground
level has colognes, gift items, which have been carried over from
Gulshan and expanded considerably. Also there is the totally new clothing
line. Many reputed brands are on display here and Noushaba Hoq expressed
her belief by saying that they would cater to many more brands in
the near future.
upper level though is where most of the departments lie. The coffee
shop has a well- articulated interior and lies just beside the book
section. So you can grab a book/magazine of interest get yourself
a cup of coffee and sit yourself in the comfy sofas for the long haul.
on the upper level are the children's section, the electronics section,
which carries everything from flat screen TV's to hairdryers and the
CD/DVD section, which has been expanded even further. Also in the
CD section, Etcetera now offers its customers a chance to sample the
music before they purchase it making shopping thus ever more interesting.
All in all, Etcetera has put forward
a store that rivals the very best in Western style shopping. Their
like is something that the people of Bangladesh have rarely sampled
before. Executive Director, Amer Ahmad sums it up by saying that,
"whatever may be your lifestyle, you are bound to find something
of interest under our roof." Be it books, music, TV's or just
hanging around with friends, Etcetera offers it all.
"Shopping is an experience," says Noushaba Hoq. After visiting
Etcetera, most would unanimously agree.
By Quazi Zulquarnain Islam
Photo: Zahedul I Khan