Home   |  Issues  |  The Daily Star Home | Volume 3, Issue 71, Tuesday, December 26, 2006



Spot Light

Lakme Free Spirit

From new lines of clothing to commemorate religious festivals to entirely different stocks to celebrate the seasons, news flashes always seem to center around the hustle and bustle of boutiques. If you find this trend a tad monotonous then this is just the write-up for you. Bringing forth the much-desired variation to beads, cottons and colour schemes, Lakme recently introduced an exiting new line of cosmetics titled 'Free Spirit'.

Lakme generally launches two collections each year for summer and winter and based on the prominent colours of the season, they develop their concepts. The Fall 2006 palette has been inspired, as the name suggests, by the freedom seeking and independence endorsing attributes of the women of today. Their range of products includes Free Spirit Enrich lip-colour in 10 new shades, lip gloss with a super shine finish of 8 shades, 10 new colours of nail polish and a range of eye-liners in indigo, charcoal, grey and jet green.

To promote their products this season, Lakme has a unique and must-avail programme planned. They have collaborated interests with the biggest names in the fashion and make-up industries, whereby designer Emdad Haque will work with Farzana Shakil, Lipi Khandker with Nipa Mahbub and Sharukh Shahid will combine efforts with Kaniz Almas to uphold the Free Spirit theme. This same concept will be mirrored in the clothing lines of the designers as well as in the beautification techniques of the make-up artists according to how each duo interprets it and their new collections are set to brace the markets by January next year.

As concerns the Free Spirit cosmetics, the new line will be available at select outlets of Dhaka and Chittagong from the last week of December. Customers opting for Free Spirit products also have the opportunity of receiving free make-overs from the Lakme Beauty Advisor Counters of Harmony Spa, Elegance and Persona with every 300 taka purchase from December 20 to Janurary 20.

By virtue of its South-East Asian origins, Lakme can arguably be termed the brand that complements our skin tone best, so go all out this year to recognise and celebrate the 'Free Spirit' in you.

By Subhi Shama Reehu




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