Home   |  Issues  |  The Daily Star Home | Volume 4, Issue 33 , Tuesday August 21, 2007



Talking Tech

Connecting Bangladesh-Nokia launches 8 new sets

In a nationwide program that began in the first week of August, Nokia hosted the grand finale of an endeavour to connect Bangladesh by launching 8 new sets- five affordable phones, two classic devices and one premium handset- at the Pan Pacific Sonargaon Hotel on August 16. Before its conclusion in Dhaka, similar launching ceremonies were held in Bogra, Sylhet, Chittagong and Khulna.

The evening got underway with Shabnam Huq's, Communications Manager, introduction to the purpose and agenda of the launch and immediately succeeding her on stage was General Manager of Nokia Emerging Asia, Prem Chand. With the aid of translator, Mesbah Uddin, National Sales Manager, Prem delivered a detailed overview of Nokia's market position, the demands of the consumers in this part of the world and the strategies that Nokia follows to meet those demands.

'As the clear market leader, with more than one third of global market share, Nokia works to understand the needs and aspirations of consumers. We put this understanding into practice by developing products and applications that are relevant, easy-to-use and simple to understand, which is especially important for first-time users in emerging markets such as Bangladesh.' said Prem.

Nokia's Category Manager, Sajid Matin then went on to explain the merits and special features of each set for the benefit of prospective buyers and sellers. Furthermore, he unveiled the promotional campaigns that Nokia will be utilising in Bangladesh, including the airing of television commercials, still shots of print media advertises and lastly audio-visual descriptions of four Nokia vans that will travel around Bangladesh raising cell phone usage awareness throughout the country.

The products which were then launched by all four Nokia officials above mentioned have the following features and applications:

Nokia 1200 and Nokia 1208: Ideal for first-time users with features such as in one touch torch, longer battery life, Bangla interface, multiple phone book and loud speaker. The former has a monochrome display while the latter includes a colour display.

Nokia 1650: A contemporary phone that combines functionality with attractive design and an FM radio.

Nokia 2630 and Nokia 2760: Both feature Nokia's easy-to-use applications, but are also fashionably designed to convey style and status.

Nokia 6500 classic and Nokia 6500 slide: A combination of techno-style, design and technology.

Nokia 8600 Luna: The only premium phone launched, with the melding of nearly opaque smoked glass and soft-touch stainless steel.

For further convenience, after the audio and visual demonstration of the uses and advantages of each phone, invited guests were asked to make way to the 'Experience Centre', which was a separate room reserved to hold multiple booths with each phone and stand-by officials to respond to any questions or queries. The majority of the guest list that comprised of journalists and mobile phone retailers made way to the Experience Centre to examine the phones in person and clarify any questions that they had. This unique and equally helpful facility also sported options for the guests to have their pictures taken by camera phones and printed out on the spot.

Rounding up the evening was a musical extravanganza by LRB that entertained the guests no less effectively than an open air concert would and dinner which was followed by a raffle draw in which 15 phones were presented to lucky winners.

In end note, it is important to mention that aside all the features, all the statistics and all the promotional campaigns, Nokia also pays close heed to its corporate responsibility and with reference to context, they will generously be offering Euro 50 000 towards the Government's Relief Fund.

By Subhi Shama Reehu
Photo: Zahedul I Khan

Shop Talk

Elephant Road
Elephant road is a haven for leather goods. They have all sorts of leather products such as wallets, belts, watches, and shoes. Take a stroll through Elephant Road and you will be amazed at the variety of leather goods you'll find.

Belts, wallets, watches
Pierre Cardin, Gucci, Armani, Diesel, you name it and they have it. There is a wide array of goods to choose from. They have pure and artificial leather. You have the option of choosing from branded products as well as fake ones, even though it is hard to distinguish, as you might be assured that a certain product is genuine even if its not. Prices range from Taka 200 and can go up to Taka 1500, depending on the brand and type of leather.

Amidst a shoe-shopping paradise, men can get good quality leather shoes from the likes of Woodland. They might not be very cost effective but the quality makes the price worth it. Bargaining begins from asking ranges of Taka 3000. Ladies also have a wide range of options; from stilettos to flats to low heels to Pakistani nagras, choice is all yours. Nagras are made from pure leather and are extremely comfortable to wear although they lean slightly on the expensive end of a bargain (about 500 taka a pair).

Chawk Bazaar
For the sake of shopper's bliss, if you are ready to explore crammed up shoes in a declining building then this is the place to be. Most products at Chawk Bazaar are available courtesy of wholesale suppliers but some shops also sell at retail price. Locally produced, high quality versions of belts and wallets costing around Taka 250 to Taka 400 are sold at this market. However, prices may rise to Taka 1500 and above according to brand.

Gulshan Market 2
Just beside the parking lot of Gulshan Market there are 2-3 shops that specialise in leather products. These shops are a bit expensive but the quality of leather is good.They have lovely totes, knapsacks and those big doctors' bags. They also have boots and leather jackets along with gloves.

By Fahreen Faree

On The Cover

We're slipping on our dance shoes and grooving our way to health and happiness. Hotfoot to the centre for the story

Photo: Tanvir Ahmed
Model: Nritya Nandan


Let's dance
If all those star-studded dance movies are any indication, dancing is a quick way to build rapport and basically have a great time. Before you break out into those turns and steps, here's a quick run through of the five ballroom dances: Modern Waltz, Tango, Viennese Waltz, Slow Foxtrot, and Quickstep.

Viennese Waltz
Evolving from an Italian folk-dance, called the 'Volta', the Viennese Waltz was adapted for ballrooms around the 16th Century. It is danced at a tempo of about 180 beats per minute, with a limited range of figures, namely: Forward and Backward Change Steps, Natural and Reverse Turns (travelling or on the spot as Fleckerls), Contra-check, Left Whisk, Off Beat Spin, Two Bar Contra, and Reverse Pivot.

Modern Waltz
A more sedate form of the fast Viennese Waltz, danced at a leisurely 90 beats per minute, the modern waltz retains the characteristic turning figures and incorporates other moves such as a dip, and is danced with the partners holding their hands on each others hips. The slower tempo allows for more figures, some with extra-syncopated beats, some with slow "picture" steps. These give the dance light and shade, and make it more interesting to perform and watch.

Debate continues as to whether the Tango is derived from the Spanish Flamenco or the African Tangano. Over the years one or both became merged with other dances in the New World, before finally achieving its final shape as it is performed today: a very soft private dance, with visual emphasis on the leg movements, torso and the head.

Slow Foxtrot
This a dance performed by couples in ballroom hold to music with a 4/4 rhythm and about 120 beats/minute tempo. The original dance had a tempo of about 160 beats per minute, and was described as being extremely jerky. It is still taught in dance studios of the schools of Arthur Murray and Fred Astaire. This original "Foxtrot" is called "Rhythm" or "The Blues" elsewhere. The Slow Foxtrot is performed to slower music (120 beats/minute), and retains the walks and pivots of its predecessor. It has continued to have a smooth flowing aesthetic, which makes it a great contrast on the ballroom floor to the antithetical Tango.

An amalgam of moves borrowed from the Swing era in the 1920's, the Quickstep is danced at a tempo of approximately 200 beats per minute. It retains the walks, runs, chases and turns, of the original Foxtrot, with some other fast figures such as locks, hops, and skips borrowed from dance routines like the Charleston, the Shimmy and the Black Bottom.

Source: http://www-staff.it.uts.edu.au /~don/pubs/modern.html

By Sabrina F Ahmad



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