|Home | Issues | The Daily Star Home | Volume 4, Issue 35, Tuesday September 04 , 2007|
Primarily designed for telecommunication and text messaging, the addition of other diverse features have created a world of possibilities, making the 'fourth screen' one of the most popular platforms for enjoying digital content.
Ovi - one key opens every door
It will also open doors to web communities, enabling people to access their content, communities and contacts from a single place, either directly from a compatible Nokia device or from a PC.
As part of Ovi, Nokia announced the Nokia Music Store and N-Gage. These two services make it easier for people to discover, try and buy music and games from a blockbuster range of artists and publishers, including exclusive content only available through Nokia. Also under the Ovi umbrella is Nokia Maps, a navigation service that offers maps, city guides and more, directly on compatible mobile devices.
The first version of Ovi.com is scheduled to go live in English during the fourth quarter of 2007 and additional features and languages expected to go live during the first half of 2008.
With the introduction of Ovi, Nokia is expanding from a focus on mobile devices to offering a range of Internet services. The industry is converging towards Internet-driven experiences. And Ovi represents Nokia's vision in combining the Internet and mobility.
Nokia Music Store - the entire world's music in your pocket
Cashing in on this hunger for experience among the youth in Asia, music phones have become a runaway hit and not to forget a necessity among many, irrespective of their social class. It is said that 84 percent of the Asian youth love music and 57 percent want to replace their MP3 players with a music phone. Digital music sales are to exceed physical music sales in APEC countries by 2009; a research done by PricewaterhouseCoopers reveals the statistics.
It is in this space that Nokia 5610 and Nokia 5310 Xpress Music phones, which basically work like a jukebox stashed away inside a pocket, fits today's youths' bill perfectly. On top of these, Nokia's Music Store seems like an additional bonus.
The Nokia Music Store offers millions of tracks from major artists, independent labels as well as a broad range of local artists from around the world. The store is accessible via a desktop computer or directly from a compatible Nokia device, such as the Nokia N81 or Nokia N95 8GB multimedia computer. Browse for new music, buy what you like or add a song to your wish list to download later. Further, you can easily transfer your purchased songs to your mobile device and with the built-in music player, create play lists “on the go” and manage your music collection.
The store opens across key European markets this fall, with additional stores in Europe and Asia opening over the coming months. In Europe, individual tracks cost EUR 1.00 and albums from EUR 10.00, with a monthly subscription for PC streaming for EUR 10.00.
Though mobile phone gaming as yet occupies only a small niche in the entertainment world, there's no denying that millions of phone users are in fact casual gamers. Nokia clearly wants to tap the true potential of the market. It starts off as a casual pastime, but as the interface becomes more attractive, the interest kicks in and soon you find yourself unable to rest until you have completed the final level of the game.
Addressing this compulsion for the game content, Nokia's N-Gage offers an easy way to find, try and buy great quality games directly from your compatible Nokia device. N-Gage, made-for-mobile games service will be available globally in November 2007.
Selecting the N-Gage application on your compatible Nokia device, you can preview the available games, connect with your friends, read reviews or download free demos. Buying games is easy, either with a credit card or by charging to your monthly phone bill. Companies like Electronic Arts and Gameloft are making some of their biggest brands available through N-Gage.
Linking Bangladesh to it all
In order to experience Nokia's entire new multimedia range in Bangladesh, the broadcast service does not have to depend on operators alone. Nokia has already enabled popular youth hotspots and cafes with Wi-Fi (wireless connectivity) facility, so that the experience becomes a matter of ease.
Price will always be an issue for the mass but as technology evolves prices will come down and the minimum price tag will change. This leaves us with a chance in the future to experience multimedia in those $25 sets.
Meanwhile let us not turn the grey market in to an issue; products coming through grey market might not always be your answer. Moreover the grey market affects both the manufacturers and the government.
For now let us just 'Go Play' with the fourth screen.
By Raffat Binte Rashid back from Singapore
About the debutants
Nokia N81 and Nokia N81 8GB
Nokia N95 8GB
Nokia 5310 XpressMusic
Nokia 5610 XpressMusic
Nokia Opens WIFI Zones in Select Cafés around Dhaka City
These Wi-Fi zones will be complete with an experience booth showcasing three of Nokia's N Series devices, the N 95, N93i and N73, Bose speakers and a 14” screen. This experience corner is open to all patrons of the café to experience the multimedia services of N Series devices.
The Wi-Fi zones are located in Kozmo Lounge, Dhanmondi, PM Lounge, Kamal Ataturk Road, Banani, NSIS, Shoppers World, Gulshan and Déjà vu Café, Gulshan Avenue.
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