|Home | Issues | The Daily Star Home | Volume 5, Issue 40, Tuesday October 21, 2008|
In spite of all the flashy campaigns, self-awareness is winning only half the battle. This is truer for in the case of a disease like breast cancer than any other. In Western communities the prevalence of the ailment is higher, and so is the awareness. Unfortunately, the local scene is somewhat different, and quite unfortunately, the occurrence of breast cancer has recently seen a steep rise. It is no longer a malady of the West; the problem is very real.
We ventured to interview some young women of society, yielding some mixed results. Saniya, an aspiring business executive declined to give an interview, given the sensitive nature of the subject. Astonishing it may seem but such is the situation where women simply shy away from talking about the subject, even though the matter is something to talk about.
Nusrat Hossain is an expatriate, residing in New York and planning to attend the five-mile walk arranged to commemorate the breast cancer month. The event generates public awareness and also funds to fight breast cancer, which is the second biggest killer amongst cancer population, second only to lung cancer.
Recently, corporate giant Nokia has extended their hand in assistance to the Centre for Cancer Prevention and Research (CCPR) to raise awareness. This October they have initiated screening camps across the country for women for breast cancer. The first camp was successfully arranged on 17 October 2008 and will be followed up by similar ones till early December.
Nokia also announced promotion campaigns tied with the launch of its Supernova range of devices whereby Tk 1000 from the sale of each Nokia 7210, 7310, 7510, or 7610 from October to November will go towards raising breast cancer awareness.
Prem Chand, Managing Director, Nokia EA, said, "Nokia is committed to contributing to the Bangladesh community and we are pleased to be involved in this campaign to raise the awareness of breast cancer within Bangladesh. Early detection can assist in the prevention and management of breast cancer and we hope Bangladeshis will avail the opportunities offered by the clinics. We would also like to see Bangladeshis get behind the 'Think Pink' week and support the campaign. We can assist in getting this important message out there about knowledge and prevention of breast cancer.'
Cynics have expressed doubts regarding the effectiveness and success of such a campaign. However, in a country where health education is greatly neglected in schools and universities, such campaigns are necessary for the propagation of message that involves matters of utmost importance like breast cancer.
In this respect Nusrat says, "In my health class, besides the information in textbooks the teachers usually used the audio visual media featuring doctors and patients. They were mostly short films, like the doctors talking to patient, demonstrating how to check for lumps in the breast after the monthly period. Asked if such a program is feasible in Bangladesh, she added, "I don't think images of half nude women would be accepted in a documentary here in Bangladesh but they can always talk about it. Campaigns can be arranged where women professionals can show how to go about in early detection of breast cancer."
The Pink Ribbon is the international symbol for breast cancer awareness, and the campaign asks one to show solidarity to the cause by wearing pink during the period 18 to 24 October, 2008. During the week, pink ribbons will be on sale through various retail outlets and kiosks at key locations across the city including Nokia retails outlets, shopping malls and educational institutions. The complete sales proceeds from these ribbons will go to CCPR in aid of their efforts. Nokia is also organising an exclusive fundraising event to cap off the two-month campaign at the end of November.
The initiative taken by Nokia in assistance of CCRP is a welcome venture. We see corporate Bangladesh responding to the social commitments and hope to see such initiates in the time to come.
By Mannan Mashhur Zarif
The photo story!
Photography has surely come a long way; from chemical photography that came up with monochrome black and white prints to the addition of colour with the advent of photographic film and now the digital age. This art, hobby or profession has made a distinct impact in our lives. Ways of feeling, touching and loving and remembering little things long after you have forgotten everything.
Photography has always dazzled us with its unique quality of capturing moments. The progress of photography from its invention in the 1830s until today has played a significant role in shaping our modern visual culture and following its development as both an art form and a practical tool for documentation. It has touched cultures and kept transforming its role with the change of time. Gone are the days when the whole family got dressed to go to studios to have their pictures taken and printed.
Snapping a picture has become even easier with the advent of mobile phone cameras, but the true ingenious skills and precision required to produce a fine piece of art is now fewer.
The Story has given photography a new dimension, bringing uniqueness in the present world bombarded with photographs. It tried to fetch back the essence of the pleasurable experience in the studios in a modern way. The Story understands how important it is to capture the right moments in the right way. This is the only highly professional studio in the country where foreign expertise meets with local settings. “We just don't point and shoot, we give our customers ample time for their work and provide counselling on every required detail”, said Hadeatul Islam Sayor, the Senior Executive. Every corner of the studio has been carefully crafted to create the precise environment for every click to catch the innermost beauty and the right expression. Right from step one in the studio, you will be consumed by the rich settings with cosy waiting areas, dazzling main studio and multiple backgrounds, articulate kids' zone and playful manipulation of spaces with eloquent arrangements.
A great endeavour has been undertaken to take care of every minute detail, to create an atmosphere that is equipped with state of the art technology, yet never losing the delicacy of taste. The whole set-up has been decorated with various backgrounds and props to embody different moods, seasons, occasions, and even weather.
The princess zone, adorned in pure white and large windows that tantalizes light to create a serene royal view is a living dream where every girl will love to get a snap clicked in. The posh, gorgeous and engaging lounges simply electrify your mood and award a rich experience. Special care has been taken for the children in the kids studio, which is brightly garnished with colourful toys and furniture that is guaranteed to bring a happy smile.
You will rarely find a corner, which is not photogenic! Not only this, but there are also custom-made backgrounds that can be incorporated according to your choice. The Studio session offers a variety of different lighting schemes. Proper styling and grooming is ensured by the qualified choreographer in the proficient fitting and make up rooms. In addition, they also offer outdoor or venue shooting.
“Generally people are not all that comfortable in outdoor settings, especially new couples, hence we maintain such excellent quality studio shooting that our clients can enjoy and be relaxed in their own space”, mentioned Damaso Suh, the Managing Director. Also in store, is a collection of unique frames and albums made out of fine fabrics and materials, which promises longevity. An extensive catalogue of stock photo images with advise from experts gives you plenty of options to determine what type of photographs are needed, as well as the when and where. However an appointment has to be booked beforehand.
The team of The Story has productively worked with the thrilling show Dhoom Tana on Etv, which gained a lot of popularity. They successfully deliver eminent service to a wide field, from weddings and portraits to models, interiors and industrial photography. They are also planning to open up a photography training school and a platform for fresh models in the near future. Recently, The Story has launched a few new packages for both studio and venue programs in favour of the wedding season. Photo retouching, graphics and album making are exclusively done in Korea maintaining a superior quality. These complete attractive packages have been priced from Tk 3000/roll and onwards. Truly, nothing can be compared to the value of your most precious moments. What you have caught on film is captured forever…This is indeed the place where every photograph tells a story!
Contact: The Story Photo Limited, House #1, Road #35, Gulshan2, Dhaka-1212, Phone # 88 02 8834442, 8834439.
By Zion Ara Hamid
On The Cover
Rolling hills, miles and miles of greenery, and clean fresh air. Bandarban is the place to go if you really want to get away from it all. Sail on to the centerfold for our story.
Talk, text & drive
Is it possible to do two things at once and do it well; especially when one of them concerns your life and maybe the lives of others too? I am talking about using your cell phone and driving your vehicle at the same time!
There is no denying that the clogged roads of Dhaka city dictate that drivers should be in full control of their vehicles at all times. Recent research reveals that drivers are four times more likely to be distracted if they are talking on their mobile phones, the reason being simple - conversing on a mobile phone affects your concentration and ability to react to road signs and dangerous situations. Thinking about hands-free sets? Well, according to some researchers even hands-free sets do not help the situation as drivers can be distracted by the quality of the signal and might be unable to focus on the road ahead. The nature of the phone call might also be an issue here, such as bad news or conflict. Expressions of anger or rage can trigger emotional outbursts, distracting the driver.
But talking on the cell phone takes a back seat and may seem less harmful when compared to drivers staring at their cell phones while sending or reading text. A new British study suggests that pulling out your cell phone to send a text while driving is worse and more risky than even drinking or doing drugs while driving. According to the Royal Automobile Club Foundation (UK), reaction times slowed 35 percent when 17 to 24 year-olds drove in a simulator while writing or reading text messages. Earlier studies reported a 21 percent slower reaction time among drivers who had taken marijuana and a 12 percent slower time among those who had a few drinks.
It is a known fact that the practice is more popular among youngsters. Drivers cannot be at their most alert selves if they take their hands off the wheels to punch in letters, squint down to read the tiny texts or gaze off into space with a smirk on their face pondering the witty and sarcastic response they are about to send their buddies.
Handling mobiles while driving is distracting, dangerous and should be outlawed! It is imperative that we introduce tough laws that will discourage the motorists to use mobiles whilst driving. If necessary the government should ban the use of mobiles while driving. And if strict rules can be implemented we will receive a groundswell of support from the majority of citizens.
After all, there is just one life! If you need to make an important call or send a comical text, go ahead Just remember to pull over first!
Syeda Shamin Mortada
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