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News Flash

Esho hey Boishakh…

WITH Pohela Boishakh only days away, every one is eagerly anticipating the coming of Bangla New Year 1416.

Business boutique Hotel Sarina is arranging a Bengali Food Festival, keeping in mind the palate of the local entrepreneurs and their foreign guests.

On the festival starting from 14 April and continue till 17 April, over 50 different Bangali dishes will be served.

The buffet dinner is Tk 850++ per person but book a package of 10 guests and you can avail a 10 percent discount.

Contact: Hotell Sarina, Plot# 27, Rd #17, Banani, Dhaka # 8851040-2, 8851011-4, 8859604-10


Doorjee celebrates Pohela Boishakh

SINCE its inception, eleven years ago, Doorjee boutique has been famous for their distinct designs in shalwar kameez. This year, Doorjee celebrates Pohela Boishakh with a new line of traditional saris, embellished with sequence and hand embroidery, created exclusively in commemoration of this festive season.

The prices of saris range from Tk 400 to Tk 1000 and their shalwar kameez ranges from Tk 500 to Tk 1500. Their latest month long exhibition started from the 3rd of April.

Showroom: Hs- 7, rd- 23/A, Gulshan- 1. Phone# 8812786.

Boishakh @ Banglar Mela

POHELA Boishakh is a reason for fun and fervour in the hearts of every Bangali and in commemorating this most important day, Banglar Mela has launched a new line dedicated entirely to the celebration of the Bengali new year.

This years Boishakhi line concentrates mostly on the sari and the colours that have been used are those that are traditionally associated with Boishakh- red, white, orange, yellow, lime green, maroon, brown, olive, black, etc., and the fabrics used vary between endi, half-silk and khadi. The price range for saris is Tk 450-Tk 3000.

Other items in the Boishakhi line include shalwar kameez at Tk 850-Tk 2000, fatuas and kurtis at Tk 280-Tk 450. Banglar Mela also has jewellery ranging from Tk 100-Tk 400.

Persona's Boishakhi offer

IN celebrating Pohela Boishakh this year, Persona is working towards making things one step easier for its valued clients. On Pohela Boishakh day, the Persona outlets at Dhanmondi and Mirpur will open from 5 am, and the outlets at Gulshan1 and 2 will be open from 8am onwards, so that any last minute dressing up before heading out to Ramna Botomul can be done.

Also, on Pohela Boishakh day Persona is introducing an exclusive package, which consists of make-up, hair styling, as well as helping to put on the sari. Aside from this, Studio Persona is also offering a photo session with a professional photographer at Tk 100 only. However, this offer is exclusive to the Dhanmondi studio of Persona.


EVERY year for us, the month of April is decked with fun and festivity because it brings with it Pohela Boishakh, the first year of the Bengali New Year. This year has been no exception, with almost every institution in the country working towards celebrating Pohela Boishakh in their own special ways.

In commemorating Boishakh, designers Mehreen Rahman and Rezwan Islam of fashion house Areeze, had organized a three day long exhibition last week. The exhibition, which began on the 3rd of this month and continued till the 5th, was held at Cofi11 at Banani.

Situated on level 4 of Pink City at Gulshan Avenue, Areeze, since its inception around three years back has already made a name for itself in terms of product quality and design. The boutique is particularly famous for the distinct colours of every fabric used in the creation of each of their products. This distinction is brought about by their dyeing house, which is one of the most important factors contributing to the quality of products that Areeze offers.

Designers Islam and Rahman state that they believe in quality above all, and therefore use only the finest in the range of our locally produced fabrics, and these fabrics, before being created into designs are dyed into a blend of exquisite colours that matches no other and makes each Areeze creation unique.

Areeze also offers a host of other services. Be it choosing the right fabric, or dyeing the right shade, be it embroidery, block print or tailoring, Areeze offers its clients the freedom to explore the depths of their imagination and create their own designs. They also offer their services to boutiques that try for variety in colour concepts and designs.

Areeze is the first of its kind in Bangladesh, catering to both women as well as men with individual fashion needs.

By Farina Noireet



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