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Thinking outside the jewellery box

AADI, a jewellery studio in Dhaka works with recycled and eco-friendly materials, such as shells, old coins, bamboo leaves, bottle caps and so on. Since its inception, this brainchild of Amman Rashid has been able to secure a strong foothold in the city. It displays a wide range of pendants, rings, bangles, bracelets, neckpieces, chains and earrings, priced from Tk.2500 to Tk.12,000.

His passion for designing jewellery started when he worked as a design in-charge for theatre props in a theatre group in Dhaka. He has been involved in jewellery making since 2001 and in 2004 he formally launched his jewellery line 'aadi'.

He uses recycled metals to reduce harmful effects on the environment and his concern for the preservation of natural resources is also reflected in his designs. Uniquely appealing with both style and substance, his collections are fashionably innovative.

Each aadi product has a name like Chirosokha, Krishnobott, Torbari, Tabiz, Marfoti, Kanchon, Protnotattik, Behala, Dhal, Adibashi and so on.

His jewellery achieves an alluring synergy between imagination and design that remains unmatched in the marketplace. He has participated in different exhibitions in USA, Japan, Thailand, United Kingdom, Italy and France among many other countries.

Amman's work combines a mix of natural products and semi-precious stones with subtly detailed, rich metals such as gila, ritha, tulshi, rudrakhsh, shells, antique stones, wooden beads, lotus seeds, bamboo leaves, loofahs, feathers, iron door knockers, brass kori, Mother of Pearl, old buttons, old spoons, old keys, silver, copper, brass, clay, paper, cotton, jute and so on.

Rashid recently participated in the Abhushan International Jewellery Summit and exhibition in India.

“Ruby Ghuznavi of Aranya Crafts approached me about attending the summit as she knew that aadi had been working on projects such as "Seed to Silver" and "Grass to Gold" for the last ten years which was the theme of the summit. When I wanted to participate, she contacted World Craft Council and informed them that aadi would attend the summit. As it is an environment-friendly brand, BRAC Bank sponsored aadi's participation in the event.' says Rashid.

"I had made five jewellery items at the Craft Exchange Workshop, two were given to the Government of India by all the artisans including myself and I brought back two of them," he continues.

An international jewellery exhibition titled Abhushan by the World Crafts Council in association with The Development Commissioner (Handicrafts) Ministry of Textiles, Government of India was held from January 28 - February 6, 2011. It featured a “Rural to Urban Jewellery Craft Bazaar” where Indian and international jewellery designers showcased designs made from recycled and diverse materials such as fibre, metal, thread, terra cotta and wood. aadi displayed jewellery made of seeds, wood, silver, brass, copper, fibre, shells, recycled materials, old coins and jewellery that made use of rickshaw art.

"The first program in Delhi was a seven day Craft Exchange Workshop at Rajiv Gandhi Bhavan. The response was tremendous from all walks of life, from young students to National Institute of Design faculty members, to curators from Australia, to young jewellery designers from India. They were all very impressed with the work that aadi had displayed," he explains.

Aadi's collection is available at the Rashid's studio by appointment only. Amman Rashid can be contacted at aadistudio@gmail.com and 01711961619.

By Farizaa Sabreen
Photo courtesy: aadi


Radhuni Kirtimati Accreditation 2010

Square Consumer Products Ltd recently arranged "Radhuni Kirtimati Accreditation 2010” on March 7 at Hotel Sonargaon. This has been the fourth consecutive year that Square has awarded women who have played a pioneering role in society.

Subarna Hamid from Sylhet won the award in the Kirtimati Journalist category, Manjulika Chakma from Rangamati won the award in the Kirtimati Women Entrepreneur category and freedom fighter Fazilatunnessa Bulu from Rangpur won the award in the Kirtimati Development Worker category.

Each of the awardees received a cheque of Tk one lac and an accreditation crest.

Freedom Fighter Begum Fazilatunnessa Bulu was born in Gaibandha in 1921. This BSC graduate took an initiative to establish a girls' school at Rangpur city and this school is now an established institution imparting quality education.

She established a cottage industry for women at Rangpur and devoted herself to serving the refugees at Kuchbihar refugee camps during the Liberation War in 1971. After the War she contributed to the rehabilitation of women war victims. Besides, she worked for the rehabilitation of the floating prostitutes and was duly praised. She was one of the entrepreneurs for establishing Begum Rokeya College at Rangpur.

The biggest contribution of this successful woman is 'Sheba Chula' or her own invented burner. The specialty of this burner is that it saves 50 percent fuel. In total twenty thousand Sheba Chulas were sold and she gifted around 500 pieces to people. This philanthropist in her 90s is still working for the betterment of underprivileged people around her.

Kirtimati Entrepreneur Manjulika Chakma was born in Rangamati in 1944. She spent her entire childhood learning the art of weaving from her mother. After her marriage she started her carrier as a primary school teacher. To turn her dream of introducing the world to the splendours of indigenous weaving techniques into reality she started Bain Textile investing Tk 500 in 1965.

After retiring from school she devoted herself to this endeavour. In the mid 80's she turned into an icon of the indigenous handicraft industry. Now over one lac indigenous families directly earn their livelihood from this industry in the Chittagong hill tracts.

Kirtimati Journalist Subarna Hamid was born at Ambarkhana, Sylhet in 1984. According to the conservative tradition of Sylhet, Subarna was married to an expatriate while she was preparing for her SSC examinations. After going to her in-law's house, Subarna discovered, her husband was unemployed. Taking her only son of one and half years she came back to her father's home. While she was pondering on what to do in future, a friend suggested journalism.

Journalism was her childhood dream. She started her carrier as a journalist with Daily Shobuj Sylhet in 2006 and she continued her study. She never gave up due to the adverse situations like professional hazards, hardship and stern protests of her neighbours and family members. She was also given charge of taking photographs.

Her first photograph and news got lead news status. Gradually she turned to an integrated, honest and struggling reporter.

By Mahtabi Zaman



In Star Lifestyle's Volume 11, Issue 40, March 8, 2011 supplement, the photographs on Page 7 were erroneously of the model depicting scenes from Ranbindranath's dance drama, Chitrangada whereas the article on that page was on Shyama. We sincerely regret the error.

News Flash


The Transcom family was brought together at the Utshab Hall of Radisson Water Garden Hotel on Tuesday, 8 March for a product launch, as well as a conference of the company's salespeople from around the country.

The product being launched was Nycil, the well-known prickly heat powder that is one of the products of Heinz.

The event started with an Audio Video presentation on the history of Heinz, a company customers may know for their famous tomato sauce. Vipin Purohit, General Manager (Exports and Institutional Sales) of Nycil Prickly Heat Powder spoke to the assembled salespeople, and outlined the progress that they have made over the years. For example, the market share of trusted micronutrient brand Glucon-D has grown from 9.7 percent to 24percent since April '09, a steeper rise than in India, a statistic that drew cheers from the assembled salespeople.

Then Nycil was officially launched in a display of laser lights dancing around a giant model of a Nycil container. Guests and VIPs present included Vipin Purohit, MD and CEO of Transcom Distribution Co. Limited, Simeen Hossain, MD of Bitopi Advertising Sarah Ali, GM of Transcom Distribution Ltd., Zahid Hussain and Area Manager Golam Morshed.

The guests expected that the world-class Nycil Prickly Heat Powder would be able to grab the attention of consumers of a tropical country like Bangladesh.

Akhtar Furnishers turns 35

Akhtar Furnishers recently celebrated their 35th anniversary recently. The Chief of Akhtar Group, KM Akhtaruzzaman formally inaugurated the anniversary celebrations at the Vataroshtho Factory of Akhtar Furnishers. The Managing Direcor of Akhtar Group KM Riftuzzaman , Director Sharmin Akhtar and Director Irin Akhtar Akhi were also present.

As part of their celebration all purchases from the house will be accompanied by a raffle ticket, the winner of which will be given Dhaka-Colombo-Dhaka, Dhaka-Bangkok-Dhaka, Dhaka-Kathmandu-Dhaka, Dhaka-Thimpu-Dhaka, Dhaka-Calcutta-Dhaka, Dhaka-Kualalumpur-Dhaka and Dhaka-Singapore-Dhaka tickets. There is also a 10 percent discount on all purchases made between 15 February and 15 March 2011.

New in the fashion scene

Recently Top Ten Fabrics opened their fourth outlet at Mirpur. The branch was formally inaugurated by the proprietor of Top Ten Fabrics, Md Sayed Hossain.

Fashionably designed shirts, trousers, blazers, suits, ties and unstitched materials are available for fashionistas of the city. All four branches of Top Ten Fabrics include tailoring services.

Weavers Furnishing Ltd and more

Weavers Furnishing Ltd and foreign furniture making institution 'Hi Tech Furniture' inaugurated a new branch at Dhanmondi. The High Commissioner of Indonesia HE Zet Mirzal Zainuddin formally inaugurated the outlet. The Chairman of the institution Md Shafiqur Rahman and the Managing Director Aminur Rahman, CEO ANM Shahidullah(Faysal), ED Mahmud Bin Amin including other officials were present at that time.

Weavers Furnishing Ltd was set first opened in 1996 with a goal to provide fashionable upholstery for their clients and now has showrooms in Gulshan, Uttara, Sylhet and Chittagong.

For “Hi-Tech Furniture” this is their third outlet and has been furnished with foreign home and office furniture, exclusively designed beds, sofas, dressing tables, dining tables, foreign lamp shades and chandeliers

Contact: Plot #39, Road #2, Ambala Complex, Besides Rifles square, Dhanmondi. #01714141018.

Wedding Diary

Renowned wedding photographers “Wedding Diary” puts on a festive garb and has an offer for photography, videography, digital albums, decoration and music everything and anything on weddings! The week-long festivity will run till 22 March, 2011. For details contact: 01979993330, 01979993339, 01975556633, 01924277277. weddingdiary.com.bd

Bay Emporium's new outlet

Bay Emporium has recently opened a spacious outlet at 98 New Elephant Road. The outlet was inaugurated by Chairman, Bay Group, Shamsur Rahman. Officials of Bay Group were present on the occasion. The outlet showcases new designs in a range of shoes and sandals for men, women and children.

Tuhu's Creations

26 March is day that makes us proud as Bangladeshis. To make a fashionable patriotic statement on this occasion Tuhu's Creations has launched a line of attires made from the national bi-colours, a mix of patriotic zeal with fashion fervour. Prices are well within reasonable range.
Contact: 01711934851




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