|Home | Issues | The Daily Star Home |Volume 7, Issue 02, Tuesday, January 10, 2012|
The Business of Batik
Kualal Lumpur International Batik Convention and Exhibition (KLIB) 2011 was held at the KL Convention Centre from 9-11 December, 2011 with the tagline "Business of Batik".
KLIB 2011 has been deemed to be an iconic event, showcasing the multiple dimensions of batik art and craft, the various techniques used, the technology required and the marketing skills needed to run a business through this art and share it with the world.
It was a great chance for batik enthusiasts to discover all there is to know about batik, one of the region's most beautiful forms of cultural heritage.
The three-day international "all-things Batik" event was organised by Yayasan Budi Penyayang Malaysia. It included presentations in the form of papers, workshops, demonstrations, panel discussions, art and craft along with multimedia displays.
A wide range of themes were covered including pieces from the history of batik, versatility of batik, technique to trans-culturalisation of batik, marketing of batik and lots more.
Inaugurated in 2005, people from various fields like artists, designers, students, lecturers, people in the batik and handicrafts industry, batik enthusiasts and aficionados have been attending this exhibition to appreciate the wide array of batik fashion and products that are usually on display.
One would not want to miss this once-a-year batik extravaganza for the chance to pick up a beautiful batik shirt, dress, kaftan or maybe a piece of batik art to decorate the home with. Other batik souvenirs were also available to bring home as gifts for friends and loved ones. They also organised a competition where the best batik creation was awarded.
As YB Dato Sri Dr NG Yen Yen, Minister of Tourism Malaysia puts it, "The organising of KLIB 2011 is in line with the Malaysian government's priority to increase the country's focus on high-yield travellers with a particular interest in the business tourism sector, as well as increasing its share of overall visitor arrival."
There was also a special addition this year of high quality papers on batik, being presented by various speakers around the world. The organisers included a unique opportunity for those interested in expanding their investment in the industry of batik. They included, as part of the exhibition, an area that showcased the best of batik handicrafts ready for commercialisation and product development. They also looked for participation from the silk industry for joint collaboration with the batik artists.
KLIB 2011 was a major success in terms of creating a global buzz about the specially sealed heritage of batik, an emblem of art that defines Malaysian fashion to a huge extent.
By Afrida Mahbub
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