|Home | Issues | The Daily Star Home | Volume 7, Issue 25, Tuesday, June 19, 2012|
SKIP THE GYM...GET FIT
By Karim Waheed
Responses to emails:
I have received several emails, asking about how to lose weight fast/ with minimal effort.
The magic word? MOVE. Yes, get moving.
There is one thing that a beginner can do that takes very little time, no money, and does not require much information. That is to begin walking. It is one of the easiest and most effective forms of exercise. The only required items are comfortable clothing, a good pair of shoes, water bottle, and the drive to achieve one's fitness goals.
Another reason walking is an excellent way for someone to begin a new life centred around fitness is that it will help to develop a healthy habit. One of the most difficult things to do is to develop a habit and to not allow minor obstacles to get in the way. A person can use walking as a way to train him/herself to get into a fitness routine. When someone gets into a routine and develops the appreciation for it, the harder it will be to give it up.
Walking for fitness is also beneficial for a beginner because it is relatively low impact. Many beginners tend to jump into fitness head first. For a couple of weeks, they keep it up but continue being constantly sore. If a person has not developed a love for fitness, this can breed discouragement. For some, the soreness is just not worth it as it is hard for them to see beyond the temporary discomfort.
Walking can easily allow people to baseline their performance and will provide a visual means to see their progress. Perhaps the walking will start as a basic walk around the block, or begin at 1 or 2 miles a day using this as a baseline. As you begin to build endurance, you will see with your own eyes that you're going further and further. Gradually you may add additional time or distance to your walking routine.
Walking gets you outdoors. Most of us are inside most of the day. We breathe re-circulated air and have fake lighting. Walking gives us a chance to get some fresh air and enjoy being outside.
When you have progressed to where you want to go beyond walking, it is easy to incorporate various forms of exercise along with walking. One can develop a circuit of bodyweight exercises to do at various timed intervals to develop strength, power, speed, and accelerate weight loss. For example, one can walk for 2-3 minutes then do a set of 10 bodyweight squats, back to walking for 2-3 minutes and then do 10 push-ups. When one begins to add strength training or interval training into the walking routine, it will be more enjoyable and will take his/her fitness to a new level.
The 'awesomest' tool in the world
By Ehsanur RAza Ronny
As a gearhead, or someone who wants to prove he's a man, nothing says more than the ability to wield a tool. Does that discriminate against women? No. For two reasons. Women can either do the job and don't need to prove anything or they do it right and call the expert in the first place.
So men, or boys, need tools. And no one more so than someone with a car. Especially now because if you can repair a car with tools, you're a hero. Cars today are complicated. They have electronics. 30 years ago cars could run on two wires twisted tightly together. Now, you need to read a manual and that manual is to be found online after you setup your own computer as well as successfully run two countries. That's difficult. So how do you fix a car? And what's the most important tool?
If you have a modern car, pop the hood. Or bonnet, depending on which side of the English language pond you were taught. What you will see will fill you with calm. New engines don't look like engines. They are jewels, a smooth crafted plastic cover that hides the engines. All the wires, knobs, valves and congealed dirty leaves/dead animals are hidden.
You'll see lots of screws everywhere. Mostly screws with a little plus sign on the head better known as Phillips screws. These and their related 'Phillips screwdrivers' are considered to be the world's greatest invention. Never before has it been easier to get things screwed. But you're wrong. That is not the greatest tool for a gearhead. Once you are done with unscrewing all those screws holding down the fancy shiny engine cover, you are greeted with stuff. Stuff is the best way to quickly describe a confusing assortment of mechanical bolts, tubes and other engine bits.
What about a wrench? That often does the same thing. It opens stuff to show more stuff. Pliers are only good for cutting wires, thin nails and squishing insects you are afraid to touch.
Bring in the hammer, the greatest tool of all time. It doesn't do anything but it sure makes people feel industrious. If something sounds wrong, tap lightly with a light hammer. In our country of inevitable dents, tap hard with a hammer from the other side and your dent might look less dented. But in most cases, the hammer won't let you do much. But it is a powerful tool and it will make you feel useful mostly because it won't let you screw things up further. Only a screwdriver can do that.
THE MELTING POT
By Abdullah Tareq
Watermelon seems to be in abundance this summer. You get it all year around nowadays, but at this time of the year it's everywhere. Not only is watermelon very refreshing but in this crazy heat, it helps your body re-hydrate. It is 92 per cent water and has high levels of vitamins A, C and B6. It also contains potassium, which is a mineral necessary for water balance.
Here are a few recipes with watermelon.
Tomato and watermelon salad
4 to 6 servings
Sweet, salty, and spicy watermelon refresher
Place red onion, coriander leaves, and mint in a large bowl. Dice watermelon and cantaloupe into 1 inch pieces; add to bowl. Peel and dice cucumbers, and mangoes; add to bowl. Stir in lime juice mixture. Cover and chill for 20 minutes. Add salt and pepper to taste.
Watermelon as a dessert
Cut up about half of a small watermelon in thick slices, and layer the watermelon slices on a plate. As you layer the wedges, lightly sprinkle the slices with sugar. Then rub some zest over the layer and sprinkle with chopped mint.
Then cover the plate with plastic wrap and refrigerate it until very cold, for about an hour and a half.
The result should be a nice refreshing blend of flavours, slightly tangy from the lemon and sweet from the sugar and mint.
The tags define the fragrances perfectly with 'she is cool' being a sporty scent while 'she is sexy' is sensuous and appealing. The body sprays costs Tk.250 while the perfumes are Tk.950. A combo set is also widely available at Tk.1500 containing the lotion, body spray and perfume.
It is a great source of protein and is claimed by many experts to have many health benefits. Above all, it is a delicious treat. Therefore, buy yourself a carton of soy milk. It's available in many superstores. A litre of one of the brands of soy milk, which is available at Almas, costs Tk.230.
'Nair' hair removal range of products
Nair has introduced spray and wax strips, which are fragrant and glittered! Available at Tk.380, these new products promise to be painless and are perfect girls' stay over material. However, due to their age-old brand identity, fraudulent products are already capturing shelf space in many of the smaller shops and also at some of the biggest shopping malls of the city, returning disgruntled customers. So beware of your Nair purchase.
Stamping nail arts
Visit the nearest superstores to grab a bunch of these joyous treats.
As the game heats, so must you
All these products are available at stores around Dhaka.
-- LS Desk
The era of brand ambassadors
These days, it seems an immense number of brands are taking up celebrities as their ambassadors. It's the ultimate "in" thing.
And of course there are good reasons for it. First, when a celebrity comes to your opening ceremony, a lot of hype is created. Businesses get a good opportunity to create a buzz. But that's the tip of the ice-berg. A brand ambassador does more than that. His/her role is engraved deep into marketing concepts.
Sometimes, a brand chalks down the desirable associations and perceptions it wants to have; and then, finds out which celebrity already has those associations. The brand then simply hires that celebrity; the celebrity "goes" with the brand.
Similarly, the marketing team also finds out the people their target market admires and looks up to, and then the decision of choosing the celebrity comes in.
It's not a simple thing at all.
In fact, a brand takes a huge risk when hiring a celebrity. People fall into trouble; celebrities are no exceptions, but since they are in the limelight, their image and reputation may be gravely injured.
Now, interestingly, the brand for which that celebrity became the ambassador for, also suffers!
But surely, playing the marketing basics right can mean a huge positive turning point for companies hiring brand ambassadors.
For example, Le Reve, a fashion house for men, women and children, has taken up Shakib al Hasan as their brand ambassador. Le Reve started its journey in 2009. Backed up by their own design and production team, it currently has 5 outlets, and it will be opening up 4 more (including 1 in Sylhet) in the near future. The fashion brand sells formal wear, casual wear and children's attires as well as accessories such as wallets, ornaments, belts, etc.
By M H Haider
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