Decade of Alternative Fashion
Imran H. Khan
decade has passed since the duo Khaled Mahmud and Shahnaz
Sultana started Kay Kraft from their very own home. It was
the beginning of a small dream, the dream of owning their
own shop, their own little vision for the future. That future
is today and the dream has become reality. Kay Kraft has
now become one of the renowned boutiques of today, with
branches in numerous places in Dhaka. It has been serving
its clientele with a wide range of alternative fashion since
the dawn of its time.
commemorate the ten glorious years of its existence, Kay
Kraft opened its doors to its latest branch in Baily Road.
It was open to the public on September 12th. The day before,
there was a discussion with people from the press on how
it could serve its customers better. Present on the occasion
were the couple Khaled Mahmud and Shahnaz Sultana along
with Chandra Shekhar Shaha.
journey of Kay Kraft started with a small show in the sitting
room, initiated by a spark of an idea. This year marks the
10th anniversary of Kay Kraft. All throughout these years,
Kay Kraft has worked with changing times with the simple
view to satisfy the likes and desires of its clientele.
“Our clients have certain demand from us too and we try
our best to fulfil them,” says Khaled Mahmud. He goes on
to say that their “client group has been the main source
of inspiration to what we think has been a tremendous progress
from tireless striving.” Because they have had their consumers'
spontaneous participation, they have been able to divert
their hobby into a full-fledged profession. “Kay Kraft has
always gone along with the changes of time and has always
tried to provide its consumers with new alternatives. We
always try to make over the design and production units
into something more creative and contemporary,” says the
person who started it all, Shahnaz Sultana.
From this year Kay Kraft has started designing
clothes for children, a longtime dream of Kay Kraft's foundrs.
They have initiated their ideas at this new branch in Baily
Road. Nowadays, home textiles and craft-work have become
essential components of trendy lifestyle. Kay Kraft is busily
working away with these. “We have also decided to work on
a large scale with home decorations and gift products in
the near future,” says Khaled. In order to work more closely
with the patrons, they have decided to make an organisation
with them. This will be the Club Kay Kraft. The members
of this club will also become members of the Kay Kraft family.
They will receive all the information and invitations about
programmes, designs and offer before hand. Kay Kraft also
hopes to make publications and other events with this club
in the future. This club will be free of cost of course.
On the tenth year, they were graced with
the presence of Chandra Shekhar Shaha as their advisor.
He felt that people tend to look towards boutiques to provide
them with something new and different on every special occasion.
“Every boutique wants to create its own identity. Kay Kraft
in one boutique that has always kept its clients ahead,”
says Shaha, speaking on the occasion. “Time always represents
itself in its own way. Boutique houses represent themselves
on the basis of their performance. 'What I wish to, do',
'whom I wish to reach' and during what period of time, these
are the main questions that a boutique must answer before
they start to reach out to the people,” he continues. Originality
is the main concept that should always be explore he said.
In this field, satellite television has played a tremendous
role in the minds of the fashion conscious. The younger
generation sees people from different cultures and their
fashion and try to adopt them but they forget their own
culture in doing so. Kay Kraft is trying its best to bring
about a balance, such that the people are getting the right
mix of outside culture, while not forgetting their own identity.
The creators of Kay Kraft hope that with
the combined help of their craftspeople, designers group,
all the workers of Kay Kraft as well as the effort of their
sales team, they will be able to produce a modern and more
elegant Kay Kraft in the future; one which the clients will
appreciate and respect.