Styles for the Young
is a time when for some, fantasy is allowed to transform into
reality. Women yearning to find brand new clothes with matching
accessories for the destined day, go around the several malls
and boutiques in the city and try to find something close
to the image held in their dreams. Men, not to be left out,
go on their own quest for that perfect panjabi.
the many posh boutique names and fashion houses cramming the
areas of Gulshan, Baridhara and Dhanmondi, a young designer,
who prefers to call herself a stylist, is striving to meet
the standards and elements of, both traditional design and
was inspired by her mother, Gulshan Yasmin a painter, who
had started out a small shop at Orchid Plaza in Dhanmondi
in 1996. Sixteen year old Ditan had learned the trades of
designing clothes and making handicrafts while working alongside
her mother. A couple of years later, when the shop was closed
down, Ditan decided it was time to do something on her own.
That's when she started to exhibit her seasonal creations
and collections. Well-known personalities like actress Shaon,
models Lisa and Azra soon became her regular customers and
had also begun to model for her designs.
of Ditan's designs is that she works on a particular colour
each season and emphasises on creating different shades and
texture based on the colour. 'I have always avoided using
too many colours in one design,' she says. 'I prefer concentrating
on one colour or maybe a combination of colours and think
of ways to tone down the mixture or brighten it up accordingly.'
designs speak for the younger people. 'I actually view the
whole concept of designing a particular design from a young
person's point of view,' she exclaimed. 'I try to think of
what kind of image young people want and try to portray that.
I simply dislike the idea of a mother and daughter dressing
favourite combinations are black, red and white, colours she
usually experiments with 'I also like to use a lot of pastel
colours,' she says. 'Pastel colours never die out, unlike
other primary colours like yellow and blue.'
first fashion show called the Verve-1 was held in 2002 and
organised by ZED Event Management Company. Another one was
held very recently for flood victims organised by Verge and
season she brings in something quite different. Her organisation,
Eeha meaning desire, has concentrated on bringing out the
personalities of people wearing her designs. 'I have worked
on katan patchwork on panjabis and kameezes
and also a lot on jamdani materials,' explains Ditan.
'I have come up with block- printed churidars and
'crushed' muslin dupattas. I have always liked to
spend a lot of time on shalwars and dupattas,
rather than the kameez itself.'
does Ditan claim herself to be a stylist and not a designer?
'My business is pretty small and is client-based. I have around
50-70 permanent customers, mostly friends, friends of friends
and family members who always wait for me to finish a design
particularly created for them,' says Ditan. 'I usually help
a customer find something to suit his or her style. I don't
only provide the clothing, I also help out with a complete
makeover, starting from shoes, accessories and make up. For
the past four years, I have been the official stylist for
Benson and Hedges master of the ceremony.'
designs can be worn to office parties, simple get-togethers
and if you just change your make up and jewellery, maybe even
to a grand wedding! 'I use traditional elements, like everyone
else, in my designs, but at the end of the day, I think they
look quite different.'
is currently doing her last semester, majoring in Business
Administration at North South University, alongside her internship
at Grey, an advertising firm. She plans to pursue designing
and styling after she graduates and hopes someday her designs
can compete internationally.
by Zahedul I Khan
(R) thedailystar.net 2004