The Daily Star

Your Right To Know
Saturday, February 13, 2016

Thursday, November 11, 2010

Tourism set for cricket boost

Campbell Jamieson (L), International Cricket Council's commercial general manager, and Sarder Abul Kalam (R), a joint secretary of the Ministry of Civil Aviation and Tourism, exchange papers after signing an agreement for the latter to become ICC's Bangladesh partner in the ICC Cricket World Cup 2011 at the Sheraton Hotel yesterday.Photo: STAR

In the quest of promoting Bangladesh's tourism as well as increasing the country's image, the Civil Aviation and Tourism Ministry has signed an agreement with the ICC Development Limited yesterday to become its local partner for Bangladesh's part of the 2011 ICC World Cup.

The nearly Tk 5 crore deal will allow the newly-formed Bangladesh Tourism Board to showcase co-hosts Bangladesh to the world during the World Cup eight matches to be played in Bangladesh.

As per the agreement, the board will receive the broadcast rights to showcase the country's brand and the beautiful Bangladesh theme in all ICC broadcasting and in all the products sponsored by the ICC and the official broadcast partners of ICC. TV channels Star Sports and ESPN, will consequently air television commercials on tourism in Bangladesh.

Campbell Jamieson, the ICC commercial general manager and Sarder Abul Kalam, a joint secretary of the Civil Aviation and Tourism Ministry, signed the agreement on behalf of their respective organisations at the Hotel Sheraton yesterday.

"It is a remarkable day as we have just started the relationship with the tourism board and I hope we will work closely with them to make the event an outstanding success," said Campbell after signing the agreement.

The officials of the tourism board unveiled a plan to emphasise the historical spots, sites, culture and products of Bangladesh to the world during the event. In this regard, the entire territory has been split into eight zones.

The board will also organise a presentation on the beautiful spots in the country for the foreign journalists and there are plans to take them to Sundarban. The plans also include setting set up information booths and branding the airport, hotels and venues to help the tourists.

Bangladesh Cricket Board president AHM Mustafa Kamal said they have more plans to promote Bangladesh's tourism through cricket in the future by building a stadium in Cox's Bazar.

"Cricket has turned into a national event, which provides us the best opportunity to showcase the country to the world during the World Cup," said Kamal.

Civil aviation and Tourism secretary Shafique Alam Mehdi and World Cup 2011 central organising committee convener Mahbubul Anam also spoke on the occasion.

Share on


This is the first time for Bangladesh. I think that now we should take some important and timely steps for boosting our image globally. Historically Bangladesh is the most discussed place in the world. Ibna Botuta praised the natural beauty of the country. Many travelers have visited the country. When we fought for independence over Pakistan, we hoped a prosperous, hunger-free, developed Bangladesh. But still now we've not reached our destination. By dint of Cricket we have got a chance to introduce ourselves in front of the whole world. We know that our tourism sector is very potential and attractive more than any other country of the wold. We have the longest sea-beach in the world. We endowed with the all natural resources. During the world cup If we can introduce it properly, visitors will be delighted to visit here again and again. Now I want to suggest some things from my normal state to the BCB. At first we have to take necessary steps for security of the visitors. Secondly, politically government should be gentle and try to keep the steady and peaceful if need should sit with the opposition party for the sake of the country. We know that we love our mother tongue. But here we have a wrong concept in this regard that we believe that if we practice or speak English then we do not evaluate our mother tongue. It is not correct. We will speak English for increasing the image of the country. We know that when world cup will start then the month of February. Then some cola mist try to misguide the from the real view. We know that most of the visitors will not understand Bangla as a common and international language they will be able to understand English. For that reason BCB should organise including young cricket lovers and educated across the country a language foundation programme who will provide proper support to the tourists during the world cup. Side by side they will be able to introduce about our natural beauty. Through this we will be able to increase our image as well we will be able to earn huge foreign currency. So government should come forward unitedly.

: Saidul Islam, Cricket Writer, Mirsari....





The Daily Star

©, 1991-2016. All Rights Reserved