Just as they did for the final home game of last season, Liverpool will replace the logo of Standard Chartered with Seeing is Believing, when they play West Bromwich Albion in the Premier League tonight.
Seeing is Believing is Standard Chartered's global charitable initiative aimed at tackling avoidable blindness in developing countries. This will be only the second time that the logo of a charitable initiative has been displayed on the front of the team's iconic red shirt. Activities are also planned for half-time and throughout the stadium to highlight the importance of this initiative.
The limited edition shirts worn by the players will be signed after the match and auctioned to fans to raise money for Seeing is Believing. Every pound raised will be matched by Standard Chartered, making this fixture the 'perfect match' bringing the club and its sponsor together for an important cause.