ATN Records Ltd, a concern group of ATN Bangla; Ittefaq Group and Concord Group are jointly organising a beauty pageant, "Style Icon '08," says a press release. The agreement was signed on October 23. Dr. Mahfuzur Rahman, chairman, ATN Bangla; Arshad Hossain, managing director, Ittefaq Group and SK Lala, managing director, Concord Group signed on the agreement papers on behalf of their respective organisations.
The beauty contest will feature individuals between 18 and 25. Registration will begin soon. The finale will be held on January 2 next year. ATN Bangla will telecast twelve episodes of the contest. The organisers informed that the programme would be held annually.
SSL is the web partner, Radio Today is the radio partner, Women's World is the beauty partner and Mantra is the fashion partner of the event.