With a promise to ensure objectivity and professionalism in presentation, Desh TV, a new private satellite channel, will go on air from March 26, the Independence Day.
The channel with the combination of high-end technology and people's feelings and emotions will start its much-waited journey through live telecast of national anthem from Shikha Chironton at historic Suhrawardy Udyan in the city.
Later, it will also televise a five-day programme to mark its auspicious journey, said the organisers, adding that the channel will focus on enriching the country's culture, values and communal harmony which, they believe, will strengthen democracy.
Desh TV Managing Director lawmaker Asaduzzaman Noor at a press conference at a city hotel yesterday said, “I hope we will be able to give something new to our audience, but will not compromise with the quality of news and programmes.”
“Mere commercial broadcasting is not our aim, we are committed to presenting healthy entertainment, thought and society as role of TV media is inevitable in building a healthy and progressive-minded society,” he added.
Seeking cooperation from the audience and cable operators, Noor said they want to bring new dimension in presenting news, adding that the TV will speak for the country as well as for its people.
Asked whether there will be any political influence in the programmes and news of the channel, the lawmaker said overall programmes and news of the channel will reflect their large-scale professionalism.
“But we will pay our highest honour to the spirit of liberation war through our plan and programmes,” he said.