The man with a wall of cars
Lots of private universities are opening courses under Media and Communication. Are the students that are coming out good enough for the job market? Do they fulfill a professional advertising firm's requirements?
More importantly, we don't expect much formal education when we hire someone. We don't think he/she will just step into the office and be perfect. For the first 6 months after recruiting, the person will basically have to write reports, make estimates and do other desk jobs. Eventually, he/she becomes more involved and steps out into the field. This is what we call job training and in the process, we shape the individual to cater to our needs.
So, what do you look for in a potential candidate?
So, universities offering a major in Media and Communications will not necessarily make it more credible to an ad firm?
People are still watching Hindi channels, although we have several local, private channels. Why do you think this is so?
It is often seen that women are portrayed as mere tools in commercials. They are brainless housewives or something similar. Do you think ads can be sexist on those grounds?
You also have to understand that ads reflect on what is in the society. If a large proportion of the women are housewives, then the ads must reflect on that to reach out to them. 16 years ago, we aired an ad where the husband was bringing tea for the wife. This raised a huge controversy, as the masses found it to be absurd. However, we took that slim step to bring about changes. Ads cannot create situations that do not fall under the barometers set by a society. Recently, what we've shown is that the husband is occasionally cooking when the wife is sick, or making tea on a day off from work. Such things are acceptable to people. Portraying something that is unusual in an average family will result in the audience rejecting that concept.
What about fairness creams? The dark girl falling behind or not getting married was a common concept. Do you think they were sexist to a certain extent?
Besides, a lot depends on the market where a product is being publicized. For example, the same company that is selling fairness cream in India and Bangladesh are selling tanning cream in Europe. Professional brands are careful about the kind of market they're targeting, whereas several unprofessional brands don't look into it.
Since the media and advertising agencies play a huge impact on a consumer's shopping list, do advertising firms have a regulation for quality control?
You've been actively involved with Phiriye Ano Bangladesh. What is the story behind it?
Phiriye Ano Bangladesh (PAB) is a very interesting concept. Around 70 percent of the population is in their late 30's or below 30. On the other hand, most politicians are over 65. There is a difference between politicians and nation builders. An individual who's not into politics can also be an important part of the nation-building cycle. Anyway, we believe that since 70 percent of the population is young, they should have a leading voice in nation-building. PAB aims to promote such young people. It creates a platform for the young to step up and work for the development of the country.
So, PAB acts like a platform for young nation builders. How has it been able to do so?
On a brighter note, young people are not interested in many conflicts. They are motivated to change their present and do field work. We've seen several young individuals with micro projects such as teaching a small group of street children. These projects, collectively, can result in a macro change in the country. PAB promotes and facilitates micro projects like there. If you come to us with an idea, then we will sit with you and consider its feasibility. We'll provide the bridges that you need to turn your idea into reality and engage more people to develop on that idea.
At the same time, we've realized Bangladesh is in need of some serious sensible discussions. People need to think outside the box instead of just debating on talk shows. At times, I feel I should put everyone in Bangladesh in Facebook just so that they could interact and discuss ideas. Nonetheless, PAB provides a platform for discussion. People with different ideas can sit together and discuss them to come to a more practical solution. Instead of debating over trivial issues and being stubborn, young people are more open to new concepts and are motivated to implement them.
I agree. Young people can be future nation builders. However, there is a severe lack of opportunities. Adults just won't listen. What are your views on the matter?
Besides, young people like Barack Obama in the USA and David Cameron in the UK are coming into politics. Similarly even in countries like ours India, Pakistan, Bhutan, and Southeast Asia, the young politicians are beginning to create a major impact. The same needs to happen for Bangladesh. The young have a much more open mind. They are more exposed and they have the need for change. Say if the life expectancy of an average person is 70 years. Between a 65 year old and 20 year old, who would you say has more stake in the future?
By Shabanaz Rashid Diya
Why not learn from them?
George Bernard Shaw once wrote:
"A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing"
I completely agree with Mr. Shaw! Since this realization dawn on me a few months back.
We are teenagers,this is a time when we are bound to make mistakes(some very gross ones sometimes!) but what happens at the end of the day? Don't we learn from them? Don't we in our hearts and minds pledge to be more cautious the next time and not to repeat the same mistakes again?Oh yes, we do! Then if making mistakes is aiding in our learning process and is indeed a useful factor in moulding us to become individuals who are highly practical, realistic and unafraid to face any challenge in life, then why do people spend their time regretting making mistakes? Why don't they look on the brighter side, that is what we have learned from our errors and how can rectify them?
There is a minority of people who fall into depression after making gross mistakes. A monster in the name of "fear" is unleashed in their hearts and minds. Such people are always afraid in undertaking risk-involved tasks or even simpler jobs. This evntually results in loss of confidence, nervous wrecks and they eventually think of themselves to be inferior among their peers.At the end, they find themselves doing nothing except for regretting for the mistakes they have made or for repenting on what they could have done in order to rectify them. The only problem is that they lack the courage to execute their wishes and as a result they find themselves useless.
On the otherhand, there is another category of individuals who consist of the majority. This class of individuals make mistakes, learn from them and also make amends.As a result, they are more able, confident and ready to face challenges of life. This category of people look at life as a journey and the consequences of their mistakes as obstacles that they must overcome in order to achieve their aims. They grow up to be honourable, useful and intelligent individuals with a clear sense of reason, amazing will- power and greater ability to differentiate between right and wrong.
People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, if they can't find them,they make them.These are the people comprising of the majority, its only the minority who fall into depression, that worries me...What we must remember is that, if we can find a path with no obstacles , it probably doesn't lead anywhere. We all know that life is not easy, so what we must do is to live with it, accept it, adjust to it and all the while getting the maximum out of life. So, that when our bones are weak and our spirits are low, we can proudly say that we have achieved the maximum out of life through experiences and mistakes. We must look back and thank those mistakes for happening because maybe without those mistakes maybe we would not have been able to reach the place where we are today.
We can say mistake is like falling into a tar pit, once fallen, it'll try to suck you in, but once you manage to get out of it you'll always remain careful the next time to avoid it.If then mistake is a tar pit consider life a journey through a forest, where you are bound to come across various things, both good and bad. What our aim should be is to avoid the bad things and the tar pits and reach the end of forest successfully.All in all, we must create favourable circumstances, fight our way to fulfill our ambitions knowing that in this journey of life mistakes are bound to happen which must be avoided as much as possible, and once made, we must have the courage to move out of the pit of despair, revive and regenerate in order to undertake any challenge life has to offer. Atleast, this way we won't be regretting all our lives of what we could have done to rectify our faults.
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