Aarong UHT Milk, the brand name of the new product, was launched by BRAC Dairy & Food Project at BRAC Centre in Dhaka yesterday.

Each pack of Aarong UHT Milk contains 128 kilocalorie energy, 9.2 gram lactose, vitamin A, D, and E, 7.0 gram of fat and 6.8 gram of protein, said Syed Rezaul Karim, director of BRAC Dairy & Food Project, at press briefing organised to mark the launch.

A 200ml tetra pack of Aarong UHT Milk costs Tk 10.

Elaborating the processing of Aarong UHT milk, he said fresh milk is collected from the countryside and processed at its factory located in Gazipur. It is processed at high temperature (142 C) to eliminate harmful bacteria and packed aseptically. Life of the packed milk is four months without refrigeration. The milk can be drunk instantly.

The current production capacity of UHT plant, which has been set up at a cost of Tk.4 crore, is 20,000 litres a day.

BRAC Dairy & Food Project that went into production in 1998 will launch two types of new juice very soon.

M Tajul Islam, director of Public Affairs and Communications of BRAC, Mohammad Ali, marketing manager of BRAC Dairy & Food Project, Fatema Sultana, marketing promotion officer of BRAC, and other officials of project were also present at the function.