Arkay Multimedia, a new enterprise of Arkay Group, has installed the audio-visual light emitting diode (LED) screen, first of its kind in South Asia.

Minister for Information Tariqul Islam on Thursday formally inaugurated the screen, titled Astrovision, at a function at Hotel Sheraton.

Arkay Multimedia Managing Director Rudess Karim said the giant screen, developed by Japan's Panasonic, will display advertisements of different companies.

"A significant number of companies has already contacted us to get their products advertised on the screen, which is resistant to sunlight and rain," Karim said.

The managing director said showing advertisements apart, different educational programmes relating to social concerns will also be screened there.

He also said the screen will show commercials from 8 in the morning to midnight everyday.

On future plan, Karim said, "The company has a plan to set up another such screen in Chittagong within a few days."

He said they are also planning to install few 'videowalls' in Dhaka's different shopping malls for indoor advertisements.

"We will bring few other state-of-the-art technologies in Bangladesh like plasmavision, scrollvision and trivision for outdoor and indoor advertisements," Karim said.

Minster for Disaster Management and Relief Chowdhury Kamal Ibn Yousuf, Arkay Group Chairman Rafiul Karim and Panasonic Singapore Managing Director Evgene Chan were also present at the launching ceremony.