Bangladesh Cricket Board (BCB) officially made the announcement at a media briefing in the capital yesterday.

Partex Group, the manufacturer of the RC Cola and Mum, will spend Taka 47.56 lakh for promoting their product during the series. Of the total amount, the BCB will receive Taka 4 lakh in cash while the rest will be spent on advertisement and providing refreshments to the players, officials and the media.

A new advertisement of RC Cola will be aired on TV during the series. The commercial has been produced at a cost of Taka 15 lakh.

BCB advisors Shah Nurul Kabir Shaheen MP, Reazuddin Al-Mamun and Aziz Al-Kaiser, who is also the vice-chairman of Partex Group, were present in the press briefing along with Aziz Al-Mahmud, the MD of Danish Condensed Milk, a concern of the Partex Group.