The company has set up a factory at Tejgaon in Dhaka to produce Godrej hair dye with the technical assistance from Mumbai-based Godrej Consumer Products Ltd, a venture of Godrej Group of India.

Adi B Godrej, chairman of Godrej Group, and PK Roy, general manager, international business of Godrej Consumer Products, were present at the launching ceremony held at Spectra Convention Hall at Gulshan in Dhaka.

Talking to the Daily Star, Amin ABM Badrul, managing director of Baraka Ltd, said they have fixed the price of a 3gm pack of Godrej Black Henna at Tk 10. "In future, we will introduce 6gm pack," he added.

Badrul said they are marketing Cinthol, Ezee and Fairglow brand products of Godrej Consumer Products in Bangladesh.

Speaking at the function, Adi B Godrej said Black Henna is the outcome of years of research carried out at Godrej Hair Care Institute.

"Its natural ingredients like henna, sikakai and ritha shines and nourishes hair by providing extra strength to the hair root," he added.

Godrej also said they will start insecticide business in Bangladesh setting up a joint venture company with ACI Group of Bangladesh.

PK Roy of Godrej Consumer Products and Baraka Ltd Chairman Ruhul Amin also spoke.