From now Triune will manage all PR activities of SM in Bangladesh, says a press release.

Triune (Pte) Ltd will organise seminars, symposiums, workshops or road shows, provides PR support and arrange media coverage of events and activities initiated by SM, develop PR communications material, disseminate press release and SM newsletter and conduct media tracking of coverage.

Triune will also support promotion of healthcare packages, track the level of awareness and gauge the perception of Singapore as a healthcare destination, the release added.