Committed to PEOPLE'S RIGHT TO KNOW
Vol. 5 Num 348 Sat. May 21, 2005  
   
Letters to Editor


Farcical ad


Advertisement of any commercials is a piece of art in this 21st century. Renowned companies appoint qualified personnel to enhance the beauty of their ads. Moreover, there are quite a few ads of some companies that catch the viewers' eyes through their versatile appeal. Recently I was quite taken aback seeing an ad of a renowned company in our country on our TV channels.

If anybody happens to come across the Grameen phone mobile advertisement that is being telecast on some private TV channels like NTV, channel-i and the like will undoubtedly agree with me that it's the worst kind of it that's devoid of any taste or relevance. This extremely ridiculous ad goes like this: a comical man being chased bya friend of his, reaches a Grameen Phone centre after some donkey dances. Having reached the centre the man starts taking out money from his pockets. In doing so what he does is extremely farcical, and that appears as if he's either a snatcher or a pickpocket. He takes out his split money from his shirt pocket, from inside the socks and most despicably from inside the high of his pant and finally takes the wallet -- puts all on the table then asks the receiver to take all this in order to refill his account. In addition, on his way his friend catches back again in his donkey- dance. In reply to his friend's demand he says in a local dialect that he's given all to refill his cell account.

The whole ad is done in so much a flippant and vulgar way that one can only wonder how come a reputed company makes such an ad. that only reveals the hollowness and the flippancy in us. Moreover, there is tag in that ad that reads to be continued!

At this point I make an appeal to the conscience of the people if we're willing to let this sort of indecent ads run?