The competition titled 'Shera Radhuni 1412' is open for all Bangladeshis aged over 18 years, organisers said.

The contest will be held in two categories - creative and traditional/regional dishes. For the primary selection, participants will have to send their recipe of dishes that could be served to six persons. One contestant can send one entry in each category.

The recipe should be sent to the organisers by post between May 26 and July 10, 2005.

"We have divided the whole country into 21 separate zones considering location, food habit, cultural affinity and weather. We will organise local level competitions in every zone and two winners, one from each category, will be awarded zonal Shera Radhuni and they will qualify for the final cook contest in Dhaka," said Anjan Chowdhury, managing director of Square Consumer Products, at a press conference in Dhaka recently.

The winner of ‘Shera Radhuni 1412’ will get a 20 bhori of gold. The second winners (two persons) will get Tk 50,000 each and third winners (two persons) will also get Tk 25,000 each while every zonal winner will get Tk 10,000 each.

Siddiqua Kabir, a reputed cooking expert, will be the chief of jury board.

Director of Square Toiletries SK Das, Senior Marketing Manager Ashraful Haque, Operating Director of Media Com Anisur Rahman and Member of the jury board Hosna Ara, among others, were present at the press conference.