Wintel Limited today will introduce Customer Incentive Card (CIC) to reward customers through accumulative points against their purchases .

"This is almost similar to customer loyalty programme 'Air Miles' operating in the North American region," said Faisal Alim, managing director of Wintel Ltd.

The customers will have rewarding points while buying commodities and services from stores under the network of the programme. Any time customers can claim gifts or cash vouchers on the basis of accumulated points, Alim said.

For each purchase of Tk50, customers will get 1 point and it will be calculated accordingly by CIC point processor machines at the stores. Customer will have to produce CIC at the cash counters to have their points accumulated.

Points will be counted with every purchase and will be updated online at the central server. The customers will be able to claim gift or rewards after gathering 300 points.

Tk 50 is needed to get a subscription of CIC for two years, Tk 100 for five years and Tk 500 for lifetime where bonus 100 points will be added instantly.

Some 300 shops have already joined the programme. As many as 1,500 shops will be brought under the network by the year-end.