City Cell prepaid card
Shahin Ahmed Chowdhury University of Dhaka
The private cell phone industry is a highly competitive one. The operators have deployed all their resources to maintain the current customer base as well as to create new ones. They call it 'market grabbing policy'. Under this policy, all types of promotion tools and means are used. All the operators except City Cell have extended the validity of their prepaid card. The City Cell authorities should look into the matter.
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