Pfizer, Novartis most valuable phar ma brands
BDNEWS, Dhaka
A survey by the Business Week has billed Novartis as the second most valuable pharmaceutical brand after Pfizer, said a report available from the Internet. The brand value of Novartis was estimated at US$ 7,746 million while that of Pfizer was $9,981 million. Among the pharmaceutical industries, the J&J was just behind Novartis with a brand value of $3,040 million. In the overall ranking, Novartis was placed 43rd while Pfizer took the 31st position and J&J 48th. Novartis is the leading Swiss corporate brand and only three Swiss brands made it into the list. Two other Swiss brands, UBS and Nestle took the 44th and 66th positions. Novartis is also the third highest new entry of seven after UPS, which ranked 32nd, and Google, which ranked 38th. The Business Week survey is one of the most prestigious surveys of the world, which reflects the strength of the corporate brand and reputation.
|
|
