Foreign investment to fuel Indian media growth
Afp, Mumbai
Indian media and entertainment revenues are set to grow at nearly 20 percent a year to 837 billion rupees (19 billion dollars) by 2010 from a foreign investment boom, a report said Wednesday. The television industry will lead the sector as the country's rural poor benefit from rising incomes and are able to buy sets and subscribe to pay-per-view channels, said the report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and PricewaterhouseCoopers. Cinemas were also being upgraded to multiplexes across the country and new technology was helping the Indian movie industry which churns out some 1,000 films a year which makes it the world's most prolific. "With our vast pool of software engineers and creative story tellers, India is poised to leap-frog from a mere outsourcing destination to the holders of new intellectual property," Saroj Kumar Poddar, FICCI president, said in the release of the report to industry executives in the country's entertainment and financial capital.
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