Nokia launches 3 phones for growth markets
Forecasts number of mobile subscribers to reach 3b by 2008
Nafid Imran Ahmed, from Chongqing, China
Nokia, the world leader in mobile communications, yesterday strengthened its offering for the new growth markets such as China, India, Southeast Asia and Africa and forecast the number of mobile subscribers will grow to three billion by 2008.As around 80 percent of this growth will come from new emerging markets, Nokia's main focus is to make communications more affordable and accessible to a broader range of subscribers. As part of the plan Nokia introduced three basic new models for the first time users in these markets. The Nokia 1112, Nokia 2310 and Nokia 2610 are three basic models, which are easy-to-use, reliable and affordable. "Nokia expects that Asia-Pacific and China will account for 50 percent of the next billion subscribers," said Colin Giles, senior vice president, Customer and Market Operations, Greater China Area, Nokia, while addressing the Nokia Experience Mobility 2006 event at Chongqing, China. "One of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets," said Soren Petersen, senior vice president, Mobile Phones, Nokia, while introducing the new models. With sleek designs, a well-balanced range of features and even special finishes like rubberised paint to combat dust and improve grip Nokia's new range of basic phones will hit the market on the second quarter of this year. The estimated retail prices of the models, besides subsidies and taxes are expected to be 45, 65 and 75 euros. Not only forecast and new models, Nokia is also enabling operators to offer different service levels to different customers with the new Nokia Connect Market Expansion Toolkit. "The Nokia Connect Market Expansion Toolkit allows operators to develop diverse service offerings at different prices to meet the needs of both current segments and new, lower-spending ones in a profitable way," said Rauno Granath, director, New Growth Markets, Networks, Nokia. Granath also talked about the Nokia Prepaid Tracker solution that automatically updates the users' phones with their up-to-date prepaid balance and call expenses.
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