While presenting the keynote speech, Jeffrey Quek, country head (Bangladesh), TSL, specifically mentioned how Toshiba now has planned on penetrating the local laptop market of the country by following strict and austere marketing and distributing strategies.

"Technology is all about changing one's lifestyle in a positive and productive way, and the Satellite L30 is surely believed to bring in definite change in a user's lifestyle," stated Quek, citing on the configuration that the L30 notebook carries, and also on how it is specifically designed for the style conscious, price sensitive consumer, offering compelling multimedia capabilities and seamless, wireless networking and extended connectivity functionalities for a powerful notebook experience, either at home or in the office.

Weighing only at 2.4 kg, allowing its stylish mobility and elegance, the Satellite L30 carries an Intel Celeron M processor, the Toshiba Configfree configuration, the ATI Radeon Xpress 200M, an exceptional widescreen WXGA TFT 14 inch display, CD-RW/DVD-ROM combo drive, along with a series of software utilities, the Microsoft Office OneNote, the Microsoft Windows XP Home Edition, and the Toshiba Touch and Launch keypad feature, and all these for a perfect balance of mobile performance and value.

"The Configfree feature automatically switches between LAN/ WLAN/ WWAN depending on the user usage habits, either private or corporate usage, for instance it can automatically dial up with Mobile Data/ 3G card when both LAN and WLAN are disconnected, and on one window to select all network switches," stated Hazel Yap, product marketing manager (Bangladesh), TSL, also citing the Satellite L30's auto launching capability of a virtual private network (VPN) client or any other application after a dial-up connection has been set. "It has never been so easy to connect to a network," she continued, "the in-built advanced Graphics radar enables it to visualize the nearest WiFi access point, while an in-built connectivity doctor application analyses the network configuration and assists in fixing the problem."

"The notebook also has an efficient wireless conferencing functionality among its own kind, including file sharing and L30 to L30 chatting capacity, which is definite to bring in an increase in work productivity when used among the corporate level network engineers. "You can basically create a virtual meeting room, inviting colleagues to access your files," Yap further added.

The Microsoft Office OneNote allows one to capture information in multiple ways, organise, reuse and share notes electronically. The application allows for integration of audio recording, typed notes, video, digital ink, photos, drawings, web links and more. "Data security is another vital feature exhibited through the Microsoft Office OneNote application,” said Yap, pointing out how data security is a paramount for mobile workers on the go. "Onenote flaunts the Toshiba EasyGuard feature, with which the data on your notebook remain secure with Trusted Platform Module, Executable Disable Bit, and a fingerprint reader," she sustained. "It basically recognises its owner and thus provides a better security to prevent data theft." Onenote also offers automated backups that help protect one's notes from accidental changes, corruption or deletion.

"With help from IOM we have done a rigorous market research, and decided to conclude on a tax-included price tag of Tk 55,000, which is the lowest notebook price in the local market from a branded vendor," Quek mentioned, and this is just one of Toshiba's strategies towards achieving a market penetration. The notebook may also be available through financing from the BRAC Bank NoW Loan feature, under two schemes of payments, one for a two year period, and the other for a period of 18 months for full repayment at applicable interest rates. IOM also plans on exhibiting shopping mall road shows for the L30, and the other latest notebooks from Toshiba, the Tecra A5, and the Tecra A8, the latter two configured to be more focused towards the corporate establishments of the local industry.