Committed to PEOPLE'S RIGHT TO KNOW
Vol. 5 Num 842 Sun. October 08, 2006  
   
Culture


Indigenous motifs: New attraction in Eid cards


This is the age of Archies, Hallmark and electronic greetings on a variety of portals -- 123 greetings, American greetings, Yahoo and Blue Mountain. Yet for more personalised, hand written and indigenous missives this Eid, there's little to beat the good old-fashioned greeting card.

For starters, shoppers could collect cards from Azad Products, near Baitul Mukarram. This outlet is one of the biggest for different occasions such as Bengali New Year and Eid. Then there are other shops with an array of cards for Eid, featuring mosques and floral motifs to Arabic calligraphy and historical monuments. Here's a quick look at what's available in the city and where:

An attractive greeting card depicts a mosque and floral motifs with the inscription "Eid Mubarak" at the trendy shop Jatra. There are several other cards with a message for the festival season. However, what really grips the viewer is the vibrantly coloured folk art cards fashioned out of handmade paper. The subjects: birds, animals, fish and an owl. Though mostly screen-printed, the block printed cards are an exception.

Anusheh Anadil, proprietor of Jatra and vocalist of the group Bangla, has reasons to be pleased at the brisk sales of the cards. As she says, "Our aim is to indigenise our products and use folk motifs both in our cards and apparel." Often the cards come in a set of six.

Meanwhile at etcetera Bangladesh a bulk of the floral Eid cards in the shop are imported from Pakistan. However, there is a special section of cards which are targeted at the corporate sector. In this range is Palace of Khurshid Pasha (destroyed), where the panel represents the Kaba Sharif in Mecca and its surroundings. Another such work uses Arabic calligraphy rendered in Arabic Kufi style to convey Eid greetings. And the cards -- which include the Blue Mountain range -- says Shamsuzzaman, assistant floor supervisor of etcetera, are selling well. "Our Eid greetings radically differ from that of others," he maintains.

However there are some glitches too. One verbose card is inscribed with an unwittingly humorous message: "May you have awesome pleasure at this auspicious time."

The bookshop Words 'n Pages offers buyers a range of cards -- from the serious to the funny to cartoon characters for children. Sales are encouraging, says Salahuddin Omar, senior manager customer service and administration. "We carry a variety of high quality greeting cards," he maintains.

Aranya, a treasure trove of indigenous apparel and handicrafts, has some embroidered and plain cards on display. Also there are postcards, which can effectively double up as greetings. These give the viewer a taste of different scenes such as rivers and fish porters in Bangladesh.

Picture
Cards available at different stores feature indigenous as well as familiar motifs. PHOTO: STAR