During Eid days guests are entertained with different types of home-made traditional sweets such as laddu, halwa, firni, roshogolla, shemai, zarda and shondesh. Besides these traditional items, some sweets originated in the west like pudding, custard and ice cream are also among the favourites of the urbanites. In addition to homemade sweets and desserts people also buy sweets prepared by mairas, or sweet and dessert makers.

In the rural areas Eid fairs are organised regularly. These fairs are basically gatherings that strengthen the ties among the rural people. Handicraft and food items such as chira, muri, khai and sweets are available at the fairs. For centuries folk fairs have been an accompanying source of recreation during Eid. Now at least twelve fairs are held on the occasion in different regions of Bangladesh. Various types of homemade pitha, shemai, and zarda are sold at these fairs.

In the Eid menu, homemade sweets get prominence. Among the ready-made sweets doi is the most demanded item during Eid, according to a salesman. Various methods are used to make sweets appealing and delectable. Special attention is given to flavour, variety, and decoration. Different colours and moulds are used to give attractive designs and shapes to sweets.

Different regions in the country are renowned for different types of sweets. Porabari in Tangail is famous for chamcham, Muktagachha in Mymensingh for monda, Comilla for pera and rasmalai, Faridpur for malaikari, Natore for kanchagolla and Dhaka for amriti, jilapi and pranhara. Rasmalai is also made in Dhaka and Rangpur. Raskadam is common in Rajshahi. Bogra Doi is especially rich. Roshogolla of Savar is also famous. Balish of Netrokona is another awesome treat. Jogar mishti of Patuakhali, Ghuthiar shandesh of Barisal are also traditional sweets. The art of making these delightful sweets is being passed on to generations.

The oldest makers of sweets in Dhaka are Maranchand and Sons. Other well-known sweets makers are Alauddin Sweetmeat, Muslim Sweetmeat, Bikrampur Mishtanna Bhandar, Bonoful, Jadavghosh and Mohanchand. Premium Sweets by Central, Rosh, Prominent Sweets and Ambala are gaining popularity among Dhakaites. The sweets industry has flourished because of its close links with social and religious ceremonies.