The Extreme Entertainment 2006, an exclusive range of products from Philips, was launched at Bangladesh-China Friendship Conference Centre (BCFCC) in Dhaka yesterday.

The other new arrivals include Philips LCD (liquid crystal display) and Plasma TVs, Home Theatre and Audio Systems.

The price of Ambilight Flat TV is Tk 4.5 lakh while the price of LCD TVs ranges from Tk 1.25 lakh to Tk 4.5 lakh. The price of plasma TVs ranges from Tk 2.99 lakh to Tk 4.5 lakh.

Of the new products, Ambilight Full Surround TV is the latest one. It features a dramatic colour and light effect on all sides of the screen to draw consumers even deeper into the action. And Philips is the first electronic company to launch such a high definition flat television.

Latifur Rahman, chairman and managing director of Transcom Group, Sirtz Meijandert, charge d' affaires of the Embassy of Holland in Dhaka, and Philip Lim, export manager of PCE Singapore Export, jointly launched the four-sided Ambilight Flat TV at the function.

Speaking at the function as chief guest, Latifur Rahman said the high-end and cutting edge of technology products of Philips Consumer Electronics have been introduced by Philips in Bangladesh for the first time.

On the occasion of product launching, Philips has arranged a display of the new products and a spot-booking centre for the probable customers.

The customers will get 20 percent commission coupon through booking a Philips product at the BCFCC from 4:00pm to around 9:00pm today. The coupon will be valid up to November 15 and a customer can get the commission purchasing the booked product from any showroom of Philips.

Besides, Philips at its outlets is also offering Tk 25,000 discount on LCD and Plasma tv, Home Theatre and Audio Systems.

Obaidur Rahman Khan, executive director, and Arshad Huq, general manager (Sales and Marketing) of Transcom Electronics, also spoke. Transcom Group directors Saifur Rahman Khan and Atiqur Rahman were also present.