Teem is the international cloudy lemon drink of Pepsico. With other Pepsico brand soft drinks like Pepsi, Diet Pepsi, Seven Up, Seven Up Ice, Mountain Due, Miranda and Slice, the 500ml Teem is now available in the market.

Latifur Rahman, chairman and managing director of Transcom Beverage Ltd, formally launched the new lemon taste Teem at a gala function at Bangladesh-China Friendship Conference Centre in Dhaka.

Shahnaz Rahman, member of the Board of Directors of Transcom Group, G Q Chowdhury, executive director, Khurshid Erfan Chowdhury, general manager of Transcom Beverage, and Sudhir Pradhan, country manager of Pepsicola International, were also present at the function.

Speaking at the function, Latifur Rahman said Teem is the first-ever international brand soft drink of cloudy lemon category.

He said, "We bring the soft drink in the local market after conducting a huge market research. During the research work, customers responded so much that encouraged us to launch Teem in the local market".

"With different lemon tastes, customers will prefer Teem as their one of the most favorite drinks within a short time," Rahman hopes.

As per our market research, it was found that soft drink customers change habit from drinking Cola brand to cloudy lemon since 2003, said G Q Chowdhury.

"But Tanscom Beverage has no cloudy lemon drink in its product chain so that we are introducing Teem to cater to the customers' demand," he added.

The total share of cloudy lemon in the local soft drink market is more than 20 percent. "We hope Teem will achieve customers' acceptance and hold a 50 percent market share within a short time", Chowdhury said.

He also urged the distributors and dealers of Transcom Beverage to introduce the taste of new Teem to the customers. The price of 500ml bottled Teem is only Tk22. Transcom Beverage will launch 250ml, 1litre and 2litre bottled Teem by January 2007.

Meanwhile, on the basis of an exclusive franchise for Bangladesh from Pepsico USA, Transcom Beverage acquired three modern bottling plants in different areas in the country.

Beverage Distribution Limited, another concern of Transcom Group, is the distribution arm through which all Pepsico products are distributed all over Bangladesh.