The commercial has been nominated in the 'Best Mobile Advertising' category. The award giving ceremony is scheduled to be held on February 13 at Barcelona, Spain.

'Din Bodol' symbolises the changing of common people. The central figure is a fisherman who seeks to change his life by avoiding middlemen and thereby getting a market price for his fish through a mobile service. The story is conceptualised by Razeeb Hasan Chowdhury and Asif Akbar Khan. The ad-film is directed by Amitabh Reza.