Banglalink, which entered Bangladesh telecoms market in February 2005, has attributed the whopping growth to attractive products and services, improvement in network quality, dedicated customer care, and effective communications.

Commenting on Banglalink's phenomenal growth, Rashid Khan, the CEO, said, "In less than two years Banglalink has established itself as a reliable, innovative and customer focused mobile operator. It is fully geared and committed to maintaining the same momentum and growth in 2007."

2006 was marked by a number of exciting initiatives from Banglalink, including 'desh' which has become one of the most popular packages, the release said.

The package, 'desh', offers Tk 1.96 per minute call charge from Banglalink to any other operators, anytime.

Banglalink also re-launched its 'ladies, first!' package, designed for women.

Targeting the corporate and SME segments, the cellphone operator also launched 'Banglalink enterprise' with features such as GPRS, corporate SMS broadcast, and dedicated customer relationship management. The package also offers customised telecoms solutions for businesses as per their requirements.

Banglalink focused heavily on enhancing service and quality in 2006 by spending on improving network quality, including indoor coverage and customer service, the release added.

At the end of 2006, there were 6 customer care centres and 63 Banglalink points across the country providing full range of sales and customer care services.

Banglalink's advertising quality also reached milestone. The corporate TV commercial, 'din bodol' based on the theme "making a difference in people's lives", has been nominated for "the best mobile advertising" of the year at the 2007 GSMA Award in Barcelona, Spain.

Banglalink also continued to play an active role in the area of corporate social responsibility in 2006. The cellphone operator contributed to an important tiger conservation project in the Sundarbans and sea beach-cleaning programme in Cox's Bazar, added the release.