Nirvik Singh, Grey Global Group chairman of South Asia and president of South East Asia, said that with a growing middle class, a population of more than 140million and the increasing influence of satellite television, the market for consumer products could take off.

The Indian based Grey Global Group, which claims to be Bangladesh's second largest advertising agency, said the country was

one of the three Asian economies with the most potential for growth.

"Bangladesh, Vietnam and Indonesia are Asia's next emerging tigers," said Singh, interviewed in Dhaka on Sunday.

During the next five years this growth would be especially marked in product areas such as healthcare, insurance and financial services, said Singh, who is based in Mumbai.

Grey Worldwide has been operating in the country for over 10 years and Bangladesh is among the top four markets in Asia in terms of growth.

Singh said Grey Worldwide is conducting market research in Asia titled 'Eye on Asia' to better understand the region's consumer behaviour. Similar research on Bangladesh under the programme 'Eye on Bangladesh' will be launched in the country within a few months.

Singh is credited as being the man behind the hugely successful 'Incredible India' tourism campaign and said he has a similar plan for Bangladesh. The campaign would raise the image of the country worldwide and help boost tourism.

"It's not far away from now when brands will be proud to claim themselves 'Made in Bangladesh'," said Singh.

Commenting on the changes that have taken place in Bangladesh's consumer market over the last ten years, Singh said the country has changed a lot in terms of commercial atmosphere and market trends, thanks to the satellite television.

"Over 50 percent of Bangladesh's consumers are young. They welcome new innovations, helping new companies introduce with new products and services," he added.

Asked if the ongoing drive against corruption and black money would leave any negative impact on the atmosphere for the advertising industry, he said, "Short term losses often lead to long-term gains."