TechNews
Home delivery a click away
Raja Ali Hasan
Out of the blue your friends have called on you one Thursday evening and placed an 'orderly' request to have a surprise party at your home. No occasion; just to warm up the couch watching movies and eat some delicious food together. You hang up the phone and in a minute they crash into your house and you find out that they are more in number than what you thought they could be. They are hungry to death but you don't have even a single cookie to cool them down. You wish if someone would bring some food at your door!If you live somewhere in Gulshan, Banani, Baridhara, Mohakhali DOHS or Baridhara DOHS you can sit in front of your PC, go to the website expressmealservice.com, choose from a long menu and call them to place an order and get the food delivered to your house. expressmealservice.com has been developed as a key marketing and operational tool of Express Meal Service. Aslam Khan, manager (operations) of Express Meal Service, was excited while sharing his experience of the website as it has brought the company more responses from customers than traditional marketing methods have. "We've circulated thousands of printed flyers but really got busy receiving orders after we developed the website," Khan said. "The reason behind the higher response through the website is that flyers are not reachable to everyone in the city whereas the internet is a good option to show what we have to our target market". The cost of printing the flyers or other advertisements is much higher than that of developing a website. Express Meal Service sends their staff on bike to deliver your food but you get to know and choose those items easily through the website. The significant response this website has got proves again that internet has become a part of our daily life like television, radio and other common technologies.
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