The three-day festival will be held on the seventh level of Bashundhara City Shopping Mall and will remain open from 10:00am to 7:00pm daily as of July 7. The entry fee is Tk 10.

The festival will provide an opportunity for consumers to have proper knowledge about the nutrition value of milk, ice-cream and beverage, and at the same time, it will help create new markets like developed countries, said the organisers at a press conference at Dhaka Reporters Unity yesterday.

They said lack of adequate knowledge undermines the food value of milk, ice-cream and beverage.

The media partners of the festival are ATN Bangla, Radio Today and Bangladesh Today.