Standing from left GS Choudhury, Monowara Begum (wife of late Akij Uddin), Nasir Uddin (chairman of Akij Group), Shamim Uddin (director of Akij Food and Beverage Ltd), Sayem (adviser, AFBL) are seen at the launching ceremony of Frutika at Dhamrai in Savar near Dhaka yesterday.Akij Food and Beverage Ltd, a concern of Akij Group, yesterday launched in the local market three varieties of fruit juice under the brand name 'Frutika'.
The three varieties of juice -- mango, red grape and red orange -- are already available in shops in 250ml PET bottles with prices ranging between Tk 20 and Tk 22.
The officials of the company, at a press conference held on the factory premises in Dhamrai, said Frutika is a aseptically filled juice in PET bottle introduced for the first time in the local market.
Akij Food and Beverage installed state-of-the-art machinery, imported from Germany, to manufacture the juice, said Sk Nasir Uddin, chairman of Akij Group.
"Frutika juices have zero preservatives and no artificial colouring, which helps maintain the pure taste of fruit in these products," he claimed.
Nasir Uddin said they import mango pulp from India and pulp of other fruits from Germany to manufacture the juices.
Akij Group Directors Sk Jamil Uddin and Sk Shamim Uddin, attended the press conference. Other high officials were also present.
