J E W E L R Y

by Bindia Gold

ORNAMENTS are always objects of desire for every woman, be it gold, silver, stone or the trendy clay ones. Without the touch of the right ornament, fashionable attires and its styles seem look incomplete.

Imitation jewellery as fashion accessories is in vogue these days as it serves the purpose perfectly. It is being used world-wide. Likewise, in Bangladesh it is also very popular. Because of its massive demand, imitation jewellery is imported from India, Korea, and Pakistan, and is usually expensive.

For the first time in Bangladesh, gold, silver and platinum-plated fashion jewellery is being produced to meet the massive demand. It is the effort of Bindia Gold, who started their journey from July 2002.

From August 8 to 10, with almost two thousand pieces of ornaments, Bindia Gold held their first fashion jewellery exhibition at WVA, Dhanmondi. With gold or silver plated bangles, rings, earrings and necklaces, their designers used stones or coloured gold to create trendy and stylish accessories. Designs used in these ornaments were exclusively conventional.

"The theme of our first exhibition was the rainy season. We plan to hold similar exhibitions for every season", said marketing director of Bindia Gold, Sheikh Sohrab Shamim. "The primary objective of this exhibition was to prevent the Bangladeshi jewelry market from being captured by the products of foreign companies," he added.

Bindia Gold offers six months to five-year guarantee for their jewelry. These ornaments will cost Tk.500 to Tk.6000. Bindia Gold still does not have an outlet of their own. They are mainly marketing through the large stores. To contact Bindia Gold you will have to go to 61/B, Chowdhury Para, Malibagh.

By Sultana Yasmin
Translated by Shahnaz Parveen