Bridal Asia 2003 - New Delhi

Trousseau-Shopping Extravaganza

THE Bridal Extravaganza for the Asian Subcontinent Bridal Asia 2003, begins from 29 September to October1 2003 at The Taj Palace, New Delhi, India.

Like all the previous years, Star Lifestyle, brings you an update on this year's show. Needless to say Bridal Asia packages an unforgettable experience from scratch to finish simplifying for the bride-to-be and the groom-to-be, the monumental task of planning a wedding trousseau, to make it a pleasurable experience. So those of you, here in Dhaka, are planning to visit India for your trousseau-shopping co-ordinate your visit with this unique exhibition and get only the best for yourself and your soon spouse-to-be.

"Bridal Asia is all about subtle sophistication, elegant style and fashionable expressions. A trend that is evident in most weddings today", says Divya Gurwara in New Delhi. The brainchild of Divya, Bridal Asia began with a thoughtfully chosen group of 40 participants in 1999. It has been a long and arduous journey, nevertheless a fruitful one and this year it accommodates more than 100 exclusive participants.

Synonymous with exclusivity and the choicest of brands that span a whole gamut of range for bridal accessories, Bridal Asia returns once again with a newer and more innovative look.

Because Bridal Asia believes that there are no compromises in this once-in-a-lifetime occasion, for the bride and the groom deserve the best. And the endeavour is to deliver only the best, year after year. The best of ensembles, be it formal, semi formal or even pret, the finest of jewellery from elaborate jadau to exquisite and precious stone-set sautoirs, a superb spread of accessories that define an elegant lifestyle and mind sets that move beyond the realm of the ordinary, are painstakingly assembled under one roof from across the sub-continent, for the auspicious occasion of marriage.

The scrupulously put together event, Bridal Asia greatly simplifies from personal planning to gifts galore for families and friends, from brands to the branded. Every region of the country finds a creative representation at the forum, be it clothes, jewels or accessories. Some of the coveted names in fashion unleash their bridal trends here.

While Tarun Tahiliani, Ritu Kumar, Abha Dalmia, Niki Mahajan, Shantanu & Nikhil and Satya Paul are the Capital's trend setters; Bhairavi Jaikishan, Deepika Gehani, Amber & Shirin, Sheetal Design Studio and Adity (Accessories) bring in a glimpse of Mumbai; Sabyasachi Mukherjee and Anamika Khanna add a Kolkata flavour, Vinita Pittie heralds the traditions of Hyderabad, and Vishal Mehra appends the finesse of Lucknow at Bridal Asia 2003.

To add a large dose of glitter is the gems and jewellery segment. Offering a magnificent medley of the traditional and the contemporary are several leading jewellers of India. Also on view will be silverware, artefacts and art, and a vast selection of bridal accessories. Also adding more value to the event will be skin care and beauty consultations by none other than the reputed Kaya Skin Clinic.

"This selection of designers gives visitors scope to view and choose from the best of traditional embroidery styles, fabrics, embellishments and textures from various Indian states", says Divya Gurwara.

In an attempt to innovate constantly and make the event truly pan-universal, Bridal Asia brings in top of the line designers from Pakistan. Unlike the previous years, Bangladesh will not participate because the regular participants from Bangladesh are tied up elsewhere at this point of the year, however they will be participating in the coming years, reassured Divya.

Retaining exclusivity at all levels, Bridal Asia gives designers the scope to explore business avenues in other cities and share ideas with fellow designers and craftsmen. -- LS Desk