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Cover Story

Male Grooming

“Venus as a boy, he believes in beauty.” so goes a popular melody of the late 1990s by the Icelander diva Björk. Her vision of a boy having the qualities of Venus -- the Greek goddess of beauty -- could not have been the inspirational icon for the increasing number of males who frequently visit parlours to make sure that their grooming is taken care of; but it certainly sees male beauty in a completely different light. Today's men, like the boy in Björk's song, believe in beauty. To enhance their looks and maintain a certain image more and more men are heading towards the parlours that specialise in men's grooming.
Caring for one's looks used to be considered the prerogative of women. That perception has taken a beating today. In the last five years or so, educated, affluent men or men with well-paid jobs have emerged as a group that seeks to nurture what nature has endowed them with in the looks department. A number of exclusive salons for men that dot the city of Dhaka testify that in the race for beauty men are not lagging far behind. Though the trend is a recent one, the number of men resorting to the expert and caring hands of beauticians is certainly on the increase.

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